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Bike

Campaign
Agency Network: 
Published/Aired: 
September 2010
Like
19
Views
1093
ThaiHealth:  Bike

Description

Print advertisement created by BBDO, Thailand for ThaiHealth, within the category: Public Interest, NGO.

Caption

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattarapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich
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Guest's picture

Brilliant!!!!

Guest
smartar's picture

wow!!! very well done!

smartar
Activity Score 54
Art Director at diluvia
Guest's picture

fantastic

Guest
esteb's picture

One of most creative and clever social campaign ever.

esteb
Activity Score 673
art
Guest's picture

Envidia sana, pero muuuucha envidia

Guest
silvi's picture

Envidia enferma!!! Creo que nunca se me hubiera ocurrido a mí y eso me desespera.

silvi
Activity Score 4172
Copywriter
kondensofke's picture

so good

kondensofke
Activity Score 336
VU
Guest's picture

The idea is very strong, but the execution is very forced.

Guest
Roger Keynes's picture

Bang on.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

good idea !!!

Guest
Guest's picture

genial!

Guest
Jotacef's picture

so so so soooo good!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

Go Gold!

Guest
Guest's picture

Goooooooooooooold!

Guest
Snoop Addy Ad's picture

the finding is great, but the illustration doesn't work for me.
The drawings below are difficult to identufy.
Could've been simplier...

Snoop Addy Ad
Activity Score 61
Creative Director
riyelam's picture

F.O.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

Genius

Guest
Guest's picture

I get the sleepy feeling when i look at this :O

Guest
Chetan Joshi's picture

Great great idea....

Chetan Joshi
Activity Score 19
WLC college India
shaimaa issa's picture

I LIKE IT

shaimaa issa
Activity Score 16
Graphic Designer at faculity of applied arts |

shaimaa issa

Guest's picture

excellent execution !

Guest
Guest's picture

This is GOLD!

Guest
Guest's picture

genius!

Guest
Guest's picture

Outstanding!!

Guest
Cutarica's picture

illustrating the mechanics and functionality of the event through such a simple visual concept is pure pure genius.

Cutarica
Activity Score 3451
Illustrator
alex argueta's picture

wow!!! awesome!

alex argueta
Activity Score 2
Creative Director
Sdb's picture

Inspiring. Great art direction.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Sdb's picture

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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