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Agency Network: 
Published/Aired: 
March 2013

Description

Director Of Social Marketing Support Unit: Supatnuj Sorndamrih

Print advertisement created by Y&R, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Caption

Land safe. Always wear a helmet.

Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
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Tuco's picture

His neck must be broken. Why is he smiling by the way?

Tuco
Activity Score 289
Copywriter at ah...
kleenex's picture

The Helmet broke his fall. The one that looks likes a parachute.

kleenex
Activity Score 52706
Web Designer/Developer
cvchitale's picture

thatz a very nice insight!!!! nice set of Ads

cvchitale
Activity Score 1418
Copywriter
Drogag's picture

LOVE!!! IDEA AND ART DIRECTION

Drogag
Activity Score 112
Creative Director
Troll's picture

I dig it. Cool insight. Fresh execution.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

ironman1979's picture

Are they smiling because they're high?

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

linneagudmundson's picture

:)

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

linneagudmundson's picture

but what's it supposed to mean? that they wore a helmet and made it? or didn't but should have ´cause then they would have been smiling like this? is the helmet-parachut a symbol for.. safety? or just helmet? which is the insight that you mention?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

Mongoose's picture

I wish they had captured the moment before they hit the ground, very dramatic - with all the emotion on their faces. Then throw in the parachute angle.
Right now, they are flat- lifeless.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

shiguefuzi's picture

Good idea, wrong direction

shiguefuzi
Activity Score 16
Copywriter at onewg |

shiguefuzi

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