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Click it or Ticket, Don't Be Drop Off David

Campaign
Agency Network: 
Published/Aired: 
December 2013
Texas Department of Transportation:  Click it or Ticket, Don't Be Drop Off David

Description

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Print advertisement created by EnviroMedia, United States for Texas Department of Transportation, within the category: Public Interest, NGO.

Caption

Don't Be Drop Off David
Buckle up, every seat, every time. Or like David, you could lose the keys and gain mom as
your sidekick. TexasClickItOrTicket.com

Advertising Agency: EnviroMedia Social Marketing, Austin, TX, USA
Creative Director: Allen Hannawell
Senior Art Director: Sean-Paul Westfall
Copywriter: Allen Hannawell
Illustrator: Travis Price
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