Description
Print advertisement created by BBDO, Thailand for Tesco, within the category: Retail Services.
Creative Directors: Suthisak Sucharittanonta, Subun Khow
Art Director: Ariyawat Juntaratip
Copywriter: Chanatthapol Tiensri
Photographer: Anuchai Secharunputong
Other additional credits: Remix studio
I like the idea! I just think that people will just swift through this ad.
Awesome idea though.

I like it but I just don't get it.
The photography is nice. The art direction is nice. But the idea? I dunno. I could substitute any grocery brand into this concept - and that makes it weak. Besides the fact that I just don't get it.
Lost in translation? Perhaps it cultural, though it's interesting to see that Thai 20-somethings look exactly the same as Canadian 20-somethings - so this campaign doesn't seem to be uniquely Thai either.

its´s so simple! the fish is alive, fresh fish!!

it´s so simple, the fish is alive, it´s fresh fish! a new cannes winner
nice, and fresh idea. But maybe some people will swift from the idea (this is ad for advertising people :D )
save my soul

much less better than all the old ones !!!! Theses ones are too easy !

Looks like someone had an idea but just couldn't make it work.

B o r e !!!!!!
f irst idea

didn't get it. sory

nothing new

The fish is very fresh so camera speed (with flash) can not catch it.