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Brittany_Arena's picture

Hi CuriousPencil,

This is actually a kind of digital ad, an infographic. I sent AOTW a description and rationale for it, but they didn't publish it. I also followed up with another email and they never got back to me. I also told them it was published online, so I don't know why they've stuck it under print. Here is an explanation of the graphic:

TescoCompare.com wanted to find out if status really trumps performance when it comes to cars. They took over 60 of the most popular cars on the market and compared them by performance, price, and cost per mile to find out if some of the most desirable cars had cheaper and better performing competitors.

This research was then visualised to show the vast differences in price and performance between economy and status cars, and explores the question: what price status?

You can find the original published here: http://www.tescocompare.com/infographics/economy-excess.shtml

Hope that clears things up! Any other questions please feel free to ask.

Thanks

Brittany

Brittany_Arena
Activity Score 3
ChillyDog's picture

even looking at this ad takes too much work

ChillyDog
Activity Score 13
Copywriter at directv
Feysless's picture

i must agree...very tiring...but the content if you do read it is awsome.

Feysless
Activity Score 2657
Art Director |

groovy baby!

denfilm's picture

I like it

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

venom_elite's picture

The greatest ad in the world could be hiding in here somewhere.

Shame I'll never know as my brain hurt after looking at it for 10 seconds.

venom_elite
Activity Score 772
Art Director
CuriousPencil's picture

Testament to the flightiness of audiences that even the professionals take less than 2 seconds to decide it's too much work. This will not be the new flowchart, nor will it be the new long-copy ad BUT, if this was a centre-spread in a broadsheet newspaper, or even a UK tabloid, I'm pretty sure it would get some attention.

Shame the agency didn't deign an AOTW audience worthy enough of any morsel of information more than their glorious piece of *auto*mated flowchartery lest we decide for ourselves.

CuriousPencil
Activity Score 4199
Copywriter
Brittany_Arena's picture

Hi CuriousPencil,

This is actually a kind of digital ad, an infographic. I sent AOTW a description and rationale for it, but they didn't publish it. I also followed up with another email and they never got back to me. I also told them it was published online, so I don't know why they've stuck it under print. Here is an explanation of the graphic:

TescoCompare.com wanted to find out if status really trumps performance when it comes to cars. They took over 60 of the most popular cars on the market and compared them by performance, price, and cost per mile to find out if some of the most desirable cars had cheaper and better performing competitors.

This research was then visualised to show the vast differences in price and performance between economy and status cars, and explores the question: what price status?

You can find the original published here: http://www.tescocompare.com/infographics/economy-excess.shtml

Hope that clears things up! Any other questions please feel free to ask.

Thanks

Brittany

Brittany_Arena
Activity Score 3
kleenex's picture

This looks more like a wall hanging than an ad.

kleenex
Activity Score 58777
Web Designer/Developer
George Souza's picture

This is not an ad.

George Souza
Activity Score 116
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