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A woman's worth, 2

Campaign
Published/Aired: 
June 2014
Terre Des Femmes:  A woman's worth, 2

Description

Print advertisement created by Miami Ad School, Germany for Terre Des Femmes, within the category: Public Interest, NGO.

Caption

Don't measure a woman's worth by her clothes.

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Highest Rated

yigit's picture

Unfortunatelly it's a copycat work. Idea is stolen from Rosea Lake's "Judgments" work.

Link for the original work: http://roseaposey.tumblr.com/post/39795409283/judgments

yigit
Activity Score 5
halaby87's picture

Nice

halaby87
Activity Score 10496
Marketing Manager |

M.Halaby

Summertime Secret's picture

respect women, not measure women.

Summertime Secret
Activity Score 161
feysal's picture

genius this campaign is so clever

feysal
Activity Score 2600
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

yigit's picture

Unfortunatelly it's a copycat work. Idea is stolen from Rosea Lake's "Judgments" work.

Link for the original work: http://roseaposey.tumblr.com/post/39795409283/judgments

yigit
Activity Score 5
Hadrons's picture

you are right. sad reality.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Pete R.'s picture

Ouch!

Pete R.
Activity Score 3412
Illustrator
joelapompe's picture
joelapompe
Activity Score 3917
shmoobuster311's picture

Is it stolen though? The image you linked seems to have been an art project. You could also make the argument that the art inspired the ad which I think is the case.

shmoobuster311
Activity Score 244
Copywriter
MissUnderstood's picture

I like the freckles on her legs. Relatable rather than an airbrushed supermodel. Wish the photographer would have used different women (some minorities) to shoot this campaign...

MissUnderstood
Activity Score 70
Administrative at Bank
poisongas's picture

Come on, it's one thing to take something as inspiration, like an internet trend or fad. That has no author, no ownership. It's up for grabs.

It's another thing to take the exact same piece of art and put a headline on it without even acknowledging the original author.

But worse than that is advertising creatives, agencies, and award institutions thinking this kind of thing is creative.

poisongas
Activity Score 156
Copywriter
TheBear's picture

Thanks for encouraging the mediocre attitude on students. "It's up for grabs" Come on man, that's disrespectful.

TheBear
Activity Score 488
General Manager |

I'm good at this But not perfect.

shmoobuster311's picture

It's also STUDENT work, so I think we should all take the gloves off and relax.

shmoobuster311
Activity Score 244
Copywriter
TMCooler's picture

What, we don't teach ad students the ethics of intellectual property in ad school anymore? The original artist (Rosea Lake) has had this work out for several years. It's not just up for grabs.

TMCooler
Activity Score 4
Temple's picture

Can we have a Miami Ad School Car campaign, for a change?

Temple
Activity Score 11341
Creative Director
ivan's picture

The campaign went absolutely viral with over a million people reached so far on Facebook: https://www.facebook.com/adsoftheworld/timeline/story?ut=43&wstart=0&w...

ivan
Creative Director at Ads of the World
morse's picture

Nice campaign. Art direction needs more refinement.

morse
Activity Score 18121
Art Director |

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