Routine sucks, Field

Campaign
Agency Network: 
Published/Aired: 
May 2009
Terra:  Routine sucks, Field

Description

Print advertisement created by DDB, Brazil for Terra, within the category: Transport.

Caption

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino
Log in to post comments
Guest's picture

Really god job.

Guest
ginu's picture

god?

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

So true!

Guest
sirvan's picture

Fabulous... but I think the line could be better. Perhaps a translation thing?

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

ADebutant's picture

definitely an insight with some human truth. love the style (especially the trees)

ADebutant
Activity Score 266
Senhora Kolossa's picture

those bubbles remind me of the ass-bubbles my cow produces, till she comes home.

Senhora Kolossa
Activity Score 483
Jung von Matt
Gualcor's picture

cool

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Great campaign!!!!!!

;)

Guest
Guest's picture

very very nice. is the BBDO alka seltzer work rubbing off already? it's vaguely similar in execution, but still a GREAT campaign

Guest
Guest's picture

excelente campanha.
conceito verdadeiro.
linda ilustracao.
parabens tchurma!!!!!!!!

Guest
Guest's picture

¡¡¡¡¡¡de puta madre!!!!!!

Guest
premc's picture

wow !! 8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

It´s nice, illustration is lovely, but not a Cannes contender. Let's stay on the ground people.

Guest
ricklongo's picture

Seeing how DM9DDB Brazil has won Agency of the Year two times at Cannes, I don't see what you mean by "stay on the ground".

ricklongo
Activity Score 1244
Guest's picture
Guest
Guest's picture

simply brilliant!!!

Guest
tantrik_indian's picture

nice one

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

B R I L H A N T ! ! !

Guest
Guest's picture

Awesome !!!

Guest
Guest's picture

Good ads. very true insight. brings a smile

Guest
Guest's picture

Very clever!!!!!!
I love it

Guest
Guest's picture

Very clever!!!!!!
I love it

Guest
D_N_A's picture

Amazing!

D_N_A
Activity Score 121
AD
manga's picture

sooo true insight
great execution

manga
Activity Score 111
Publicis Yorum - copywriter
sush's picture

not bad at all

sush
Activity Score 566
creative writer and organizer |

sue

talkingisfree's picture

Really nice campaign. Simple, and true.

talkingisfree
Activity Score 2712
Art Director
advert2ad's picture

Hats off to creative directors out there....
Kudos to the team.

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

patUDAY's picture

S I M P L Y L O V E L Y.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

tridipnandi's picture

lovely concept ...nice art

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
karan raghav's picture

amazing idea

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture
Guest
Punch's picture

No estoy de acuerdo contigo. Pueden ser iguales los recursos graficos, pero los conceptos son distintos. Yo no le restaría mérito a esta propuesta. Me parece que tiene una excelente vuelta. La gente que vive en la ciudad desea estar en el campo, y la gente del campo en la ciudad. Está buenísimo. Es un insight original. En el caso de LOST la estrategia apunta a darle otro valor a la idea de estar en el paraiso. No puedes confundir concepto con recurso visual.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

crap comments are overdone!

Guest
joelapompe's picture

yeah same idea, but it's done far better this time! It looks completely different anyway. They really added so much creative value to it...

joelapompe
Activity Score 4033
Guest's picture

Wow! I'm love it

Guest
Guest's picture

I feel so pathetic when I see an art director who is an illustrator at the same time. It's scary.
I can barely draw, myself.

Guest
hari.'s picture

great ad

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

ya did good, kid. real good.

Guest
Guest's picture

FUCKING GREAT!
WELL DONE.

Guest
Guest's picture

wow!
amazing!

Guest
Guest's picture

fantastic! great job!

Guest
Guest's picture

genial!!!!!

Guest
Guest's picture

fucking good

Guest
Guest's picture

yes!!!!=)

Guest
Guest's picture

the one publicis did is obviously much better. greater insight.
and what about that ilustration? the trees look like basic photoshop tryouts

Guest
_yan_'s picture

I agree It's similar to the AXN ad, but here the execution is way better. And the travel theme is much clear than the Lost one. I know it's unfair, but this one has some serious chances at festivals.

_yan_
Activity Score 162
jeann's picture

this is so so true! well, it seems like the ad did reach out to its two distinctive group of target audience effectively. (: nice one!

jeann
Activity Score 107
LASALLE College of the Arts
Guest's picture

what is the meaning of drawing?

Guest
Guest's picture

Really fantastic! great job!

www.Designersofworld.com

Guest
Guest's picture

great work

Guest
Advertisement
Featured Content

Latest Collections

Advertisement