Agency Network: 
October 2011
Terra:  Dentist
Terra Print Ad -  Dentist

Also From This Campaign 2


Print advertisement created by DDB, Brazil for Terra, within the category: Transport.


Catch your breath.
Terra Travel.

Advertising Agency: DDB, Sao Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Directors: Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Art Director: Gustavo Victorino
Account Executives: Ricardo Zanella, Karen Fuoco, Camila Gertner
Copywriter: Otavio Schiavon
Photographer: Fernando Zuffo
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NicoCiego's picture

I really dig this one. :)

Activity Score 1031
Art Director at Quezon City Philippines
drkstr17's picture

Like the metaphor, but I'm not sure if the line is quite right.

Activity Score 67
Copywriter at Miami Ad School
thedavesiknow's picture

Fresh + simple. Great job.

Activity Score 167
Serge BARREAU's picture

I love the idea ... but - let's be a little pests - it only can represent situations of holiday in water : a hotel with swimming pool or a tropical sea. It may be a handicap for the image of

Activity Score 20
Creative Director |

Never have time to do. Always time to redo.

ladybug2535's picture

I disagree Serge: I think the point is that they are drowning in work. Feeling overwhelmed. I don't think the water specifically represents the vacation, it visually represents the job. The vacation is to allow yourself to breath. The image is actually quite literal.

Activity Score 76
supertramp's picture

water with hole on the right side, ups

Activity Score 5
vote4pedro's picture

sloppy photoshop. the screwed up the waterline on the right hand side.

Activity Score 4599
kleenex's picture

WAITTTTT.,.... Is that supposed to be a female in the water or a male in woman's clothing in the water???

Activity Score 58777
Web Designer/Developer
MindDrift's picture

It's a dentist

Activity Score 1164
Art Director
arthor's picture

nah man he's right its a girls body, check the high heels

Activity Score 513
ladybug2535's picture

Why in the heck would they try to confuse the viewer--especially in a straightforward ad like this, by putting a man in women's clothing in the water? That wouldn't make sense. Its a female dentist. In your defense though, it would be better if the human figure was larger.

Activity Score 76
Lawson Hembree's picture

Not too shabby.

Lawson Hembree
Activity Score 444
Dirgha's picture

love the concept...

Activity Score 103
ladybug2535's picture

Aside from the minor photoshop blip, the biggest criticism I have is that the human figure (and the accessories in the water) could be larger. That would make it easier to identify what he/she/it is and what they are supposed to represent. Admittedly the ad will be larger in most print applications, but they still seem too small. Other than that the ad is very effective in getting it's message across. People are literally drowning in their work, and vacations allow them to come up for air. Interesting concept.

Activity Score 76
YOSEF 302's picture


Activity Score 69
Creative Director |

Yosef Khouwes. Creative Director / Filmmaker

Samson Muthiah's picture

cooool really .

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |


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