Advertisement

Dentist

Campaign
Agency Network: 
Published/Aired: 
October 2011
Terra:  Dentist
Terra Print Ad -  Dentist

Also From This Campaign 2

Description

Print advertisement created by DDB, Brazil for Terra, within the category: Transport.

Caption

Catch your breath.
Terra Travel.
terra.com.br/turismo

Advertising Agency: DDB, Sao Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Directors: Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Art Director: Gustavo Victorino
Account Executives: Ricardo Zanella, Karen Fuoco, Camila Gertner
Copywriter: Otavio Schiavon
Photographer: Fernando Zuffo
Log in to post comments
NicoCiego's picture

I really dig this one. :)

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
drkstr17's picture

Like the metaphor, but I'm not sure if the line is quite right.

drkstr17
Activity Score 67
Copywriter at Miami Ad School
thedavesiknow's picture

Fresh + simple. Great job.

thedavesiknow
Activity Score 167
Serge BARREAU's picture

I love the idea ... but - let's be a little pests - it only can represent situations of holiday in water : a hotel with swimming pool or a tropical sea. It may be a handicap for the image of terra.com

Serge BARREAU
Activity Score 20
Creative Director |

Never have time to do. Always time to redo.

ladybug2535's picture

I disagree Serge: I think the point is that they are drowning in work. Feeling overwhelmed. I don't think the water specifically represents the vacation, it visually represents the job. The vacation is to allow yourself to breath. The image is actually quite literal.

ladybug2535
Activity Score 78
supertramp's picture

water with hole on the right side, ups

supertramp
Activity Score 5
vote4pedro's picture

sloppy photoshop. the screwed up the waterline on the right hand side.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

WAITTTTT.,.... Is that supposed to be a female in the water or a male in woman's clothing in the water???

kleenex
Activity Score 58657
Web Designer/Developer
MindDrift's picture

It's a dentist

MindDrift
Activity Score 1168
Graphic Designer
arthor's picture

nah man he's right its a girls body, check the high heels

arthor
Activity Score 513
ladybug2535's picture

Why in the heck would they try to confuse the viewer--especially in a straightforward ad like this, by putting a man in women's clothing in the water? That wouldn't make sense. Its a female dentist. In your defense though, it would be better if the human figure was larger.

ladybug2535
Activity Score 78
Lawson Hembree's picture

Not too shabby.

Lawson Hembree
Activity Score 444
Dirgha's picture

love the concept...

Dirgha
Activity Score 103
ladybug2535's picture

Aside from the minor photoshop blip, the biggest criticism I have is that the human figure (and the accessories in the water) could be larger. That would make it easier to identify what he/she/it is and what they are supposed to represent. Admittedly the ad will be larger in most print applications, but they still seem too small. Other than that the ad is very effective in getting it's message across. People are literally drowning in their work, and vacations allow them to come up for air. Interesting concept.

ladybug2535
Activity Score 78
YOSEF 302's picture

Brilliant!!

YOSEF 302
Activity Score 68
Creative Director |

Yosef Khouwes. Creative Director / Filmmaker

Samson Muthiah's picture

cooool really .

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |

Samson

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now