Terra Print Advert By DDB: Dentist

I love the idea ... but - let's be a little pests - it only can represent situations of holiday in water : a hotel with swimming pool or a tropical sea. It may be a handicap for the image of terra.com

Serge BARREAU

Activity Score 20

Creative Director |

Never have time to do. Always time to redo.

Mar 07, 2012 - 20:30

I disagree Serge: I think the point is that they are drowning in work. Feeling overwhelmed. I don't think the water specifically represents the vacation, it visually represents the job. The vacation is to allow yourself to breath. The image is actually quite literal.

ladybug2535

Activity Score 78

Oct 21, 2011 - 8:08

water with hole on the right side, ups

supertramp

Activity Score 5

Oct 21, 2011 - 11:51

sloppy photoshop. the screwed up the waterline on the right hand side.

vote4pedro

Activity Score 4601

Copywriter

Oct 21, 2011 - 13:16

WAITTTTT.,.... Is that supposed to be a female in the water or a male in woman's clothing in the water???

kleenex

Activity Score 58791

Web Designer/Developer

Oct 21, 2011 - 13:33

It's a dentist

MindDrift

Activity Score 1166

Art Director

Oct 23, 2011 - 18:04

nah man he's right its a girls body, check the high heels

arthor

Activity Score 513

Mar 07, 2012 - 20:33

Why in the heck would they try to confuse the viewer--especially in a straightforward ad like this, by putting a man in women's clothing in the water? That wouldn't make sense. Its a female dentist. In your defense though, it would be better if the human figure was larger.

ladybug2535

Activity Score 78

Oct 25, 2011 - 0:31

Not too shabby.

Lawson Hembree

Activity Score 444

Other at Agricultural Food Systems |

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Oct 25, 2011 - 3:16

love the concept...

Dirgha

Activity Score 103

Mar 07, 2012 - 20:37

Aside from the minor photoshop blip, the biggest criticism I have is that the human figure (and the accessories in the water) could be larger. That would make it easier to identify what he/she/it is and what they are supposed to represent. Admittedly the ad will be larger in most print applications, but they still seem too small. Other than that the ad is very effective in getting it's message across. People are literally drowning in their work, and vacations allow them to come up for air. Interesting concept.

ladybug2535

Activity Score 78