Cupido, sea

Campaign
Agency Network: 
Published/Aired: 
May 2008
Terra:  Cupido, sea
Terra Print Ad -  Cupido, sea

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Terra, within the category: Professional Services.

Caption

The love of your life won't get away.
Terra Soulmate. The dating site that really works.

Advertising Agency: DDB, Brazil
Creative Directors: Julio Andery, Rodolfo Sampaio, Felipe Cama
Art Directors: Christiano Neves, Rodrigo Tórtima
Copywriters: Antero Neto, Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes
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Highest Rated

Bye's picture

These are the nicest print ads I've seen in a good while, also because it's for such a mundane service.

Bye
Activity Score 1464
Bye's picture

These are the nicest print ads I've seen in a good while, also because it's for such a mundane service.

Bye
Activity Score 1464
everartz's picture

are the Brazilians part of our earthly thinking people?... guess not.. GODS!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

DarkSide's picture

Really Great art.
Regular Idea for a dating site, cupids are a first thought.

DarkSide
Activity Score 1064
Other
consolidated.db's picture

geez louise, tough crowd - cupids might be first thought, but not cupids going thru bootcamp.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Jet Propulsion Lab's picture

I don't think I've seen cupids going through bootcamp basic training before. But, I HAVE seen very similar "bootcamp ideas" for a number of different advertisers before talking about their unequaled, incomparable service, too. Car dealers, a certain famous pizza store chain, even one political ad... So, the idea is not anything new here.

I do like the image, though.

Jet Propulsion Lab
Activity Score 10679
Copywriter
gonzohj's picture

Campaign info:

Agency: DDB Brasil
Creative Directors: Julio Andery, Rodolfo Sampaio & Felipe Cama
Art Directors: Christiano Neves & Rodrigo Tórtima
Copywriters: Antero Neto & Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Mr. R's picture

like this one as well.

Mr. R
Activity Score 80
Creative Director Insight-DDB
shades's picture

kinda expected idea.....totally unexpected execution...reallly sweet art doods.

shades
Activity Score 78
Freelance copywriter
reactor's picture

Looking at this campaign is like biting into a fresh apple. Art- direction makes all the difference.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

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