Description
Print advertisement created by FCB, Brazil for Terra, within the category: Professional Services.
The love of your life won't get away.
Terra Soulmate. The dating site that really works.
Creative Directors: Julio Andery, Rodolfo Sampaio, Felipe Cama
Art Directors: Christiano Neves, Rodrigo Tórtima
Copywriters: Antero Neto, Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes
Very nice art direction! Very nice!
"Let's keep it clean!"
Love the detail, like the sweat and the dramatic clouds.
JA! Nice. Good art direction.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
too much reflection on the arrow bag and the arm. and it's obvious that the reflection isn't caused by the sun. it's that of a studio light's. this fault makes the picture much less realistic. plus, there shouldn't be any reflection on the boy behind the wooden table, if we consider the angle of the sun.
very bad photograph.
You don't know what you're talking about chinaski, we're looking at cupids here not construction workers. If anything, these touches enhance the image 200%. Show us that your work is superior to this before making dumb comments like that.
This is superb work.
"we're looking at cupids here not construction workers"
Sorry, then the lights and all the glowing can be wrong. And you call yourself an art director...
oh c'mon chinaski. poor comment! Yes it's not 100% perfect, but very lovley detailed und dramaticly staged. Very nice motives, but i think they should make a third motive, about shooting and aiming with their arrows and stuff... could be also very nice!
are we looking at different pictures or what? can somebody explain me how the back of climbing cupid can glow from a direct source of light (even the saturation of the light is wrong because it's a setting sun), where he is facing the sun (behind the wooden wall).
Sweet!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
Campaign info:
Agency: DDB Brasil
Creative Directors: Julio Andery, Rodolfo Sampaio & Felipe Cama
Art Directors: Christiano Neves & Rodrigo Tórtima
Copywriters: Antero Neto & Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes
We are all ignorants, but we don't all ignore the same things...
"We are all ignorants, but we don't all ignore the same things..."
Call me cynical, but art direction this good for an obscure dating service makes me think it's aimed at judges more than consumers.
Cynical! ;)
Slim, this ads are made for the dating service of Terra, one of the majors sites of Brazil.
PS: Terra won Cannes last year also.
It's one of the best art direction i saw this year. Amazibng guys. Great idea, great art direction, great work. Congratulations. Note:10!
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