Cupido, land

Campaign
Agency Network: 
Published/Aired: 
May 2008
Terra:  Cupido, land
Terra Print Ad -  Cupido, land

Also From This Campaign 2

Description

Print advertisement created by FCB, Brazil for Terra, within the category: Professional Services.

Caption

The love of your life won't get away.
Terra Soulmate. The dating site that really works.

Advertising Agency: DDB, Brazil
Creative Directors: Julio Andery, Rodolfo Sampaio, Felipe Cama
Art Directors: Christiano Neves, Rodrigo Tórtima
Copywriters: Antero Neto, Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes
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Highest Rated

sold's picture

fantastic

sold
Activity Score 3379
Copywriter
Sourgirl's picture

Very nice art direction! Very nice!

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

ivan's picture

Love the detail, like the sweat and the dramatic clouds.

ivan
Activity Score 12
Creative Director at Ads of the World
jonybeta's picture

JA! Nice. Good art direction.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

chinaski's picture

too much reflection on the arrow bag and the arm. and it's obvious that the reflection isn't caused by the sun. it's that of a studio light's. this fault makes the picture much less realistic. plus, there shouldn't be any reflection on the boy behind the wooden table, if we consider the angle of the sun.
very bad photograph.

chinaski
Activity Score 951
Copywriter
Bye's picture

"this fault makes the picture much less realistic."
Are you serious?

Bye
Activity Score 1464
chinaski's picture

I'm serious. It doesn't look natural. The lighting is wrong.

chinaski
Activity Score 951
Copywriter
Davosk's picture

You don't know what you're talking about chinaski, we're looking at cupids here not construction workers. If anything, these touches enhance the image 200%. Show us that your work is superior to this before making dumb comments like that.
This is superb work.

Davosk
Activity Score 4811
Art Director
chinaski's picture

"we're looking at cupids here not construction workers"
Sorry, then the lights and all the glowing can be wrong. And you call yourself an art director...

chinaski
Activity Score 951
Copywriter
djakuza's picture

oh c'mon chinaski. poor comment! Yes it's not 100% perfect, but very lovley detailed und dramaticly staged. Very nice motives, but i think they should make a third motive, about shooting and aiming with their arrows and stuff... could be also very nice!

djakuza
Activity Score 517
Art Director
chinaski's picture

are we looking at different pictures or what? can somebody explain me how the back of climbing cupid can glow from a direct source of light (even the saturation of the light is wrong because it's a setting sun), where he is facing the sun (behind the wooden wall).

chinaski
Activity Score 951
Copywriter
castrop's picture

like it

castrop
Activity Score 12
puc
FlyingDogs's picture

Sweet!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
republique's picture

absolutely beautiful!

republique
Activity Score 83
Republique Beirut
picktokyo's picture

Old idea, great great art direction

picktokyo
Activity Score 1404
Copywriter at JWT
gonzohj's picture

Campaign info:

Agency: DDB Brasil
Creative Directors: Julio Andery, Rodolfo Sampaio & Felipe Cama
Art Directors: Christiano Neves & Rodrigo Tórtima
Copywriters: Antero Neto & Adriano Matos
Illustrator: Marco César
Photographer: Marco Mendes

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

ivan's picture

Thanks!

ivan
Activity Score 12
Creative Director at Ads of the World
slim's picture

Call me cynical, but art direction this good for an obscure dating service makes me think it's aimed at judges more than consumers.

slim
Activity Score 1047
Copywriter
copywriter.txt's picture

Cynical! ;)

Slim, this ads are made for the dating service of Terra, one of the majors sites of Brazil.

PS: Terra won Cannes last year also.

copywriter.txt
Activity Score 828
Copywriter
Malala's picture

Art Directors! well done.

Malala
Activity Score 295
Art Director |

Malalanayake

mondo's picture

very god!!!!

mondo
Activity Score 142
Mr. R's picture

Agree i like it.

Mr. R
Activity Score 80
Creative Director Insight-DDB
obladis's picture

It's one of the best art direction i saw this year. Amazibng guys. Great idea, great art direction, great work. Congratulations. Note:10!

obladis
Activity Score 298
art director
sold's picture

fantastic

sold
Activity Score 3379
Copywriter
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