Agency Network: 
October 2011
Terra:  Architect
Terra Print Ad -  Architect

Also From This Campaign 2


Print advertisement created by DDB, Brazil for Terra, within the category: Transport.


Catch your breath.
Terra Travel.

Advertising Agency: DDB, Sao Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Directors: Guilherme Jahara, Marcelo Reis, Cassiano Saldanha
Art Director: Gustavo Victorino
Account Executives: Ricardo Zanella, Karen Fuoco, Camila Gertner
Copywriter: Otavio Schiavon
Photographer: Fernando Zuffo
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thedavesiknow's picture

Love the approach, but the green water feels 'swampy' and uninviting.

Activity Score 167
MindDrift's picture

Love it. But what if my idea of a holiday is scuba diving? :)

Activity Score 1164
Art Director
stewart76's picture

Agree.. green water...

Activity Score 234
Glut's picture

nice work, interesting

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
sami koofiani's picture

Very very good idea...

sami koofiani
Activity Score 65
Graphic Designer at Art Director & Graphic Designer / Shiraz Sooreh University |

Sami Koofiani

Amigo da Onça's picture

Who you go call? Ghostbusters!

Kidding! Great stuff.

Amigo da Onça
Activity Score 3
Art Director
blueturtles's picture

i love the idea/metaphor behind this. from an art pov, color theory and final art should be explored more.

Activity Score 235
Art Director at BBDO
elysiayuen's picture

Does anyone know where this ad first appeared? (i.e. a newspaper, magazine, etc?) Thanks!!!

Activity Score 2
Phil Indeblanc's picture

I also agree with the water color,too murky green. Also the pants are too dark. It's all you see at first glance. Bubbles are a bit cut/paste quality. I like the idea a lot. it is original and still works even if you are a diver :-)

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
Martijn.'s picture

Like the idea

Activity Score 74
ladybug2535's picture

The biggest criticism I have is that the human figure (and the accessories in the water) could be larger. That would make it easier to identify what he/she/it is and what they are supposed to represent. Actually the island could be larger as well. Admittedly the ad will be larger in most print applications, but they still seem too small. Other than that the ad is very effective in getting it's message across. People are literally drowning in their work, and vacations allow them to come up for air. Effective concept.

Activity Score 76
mattyson's picture

So what about the travelers that don't know how to swim? This ad doesn't look too inviting to me, I like water but I never learned to swim, the thought of deep water scares me even now.

Activity Score 3
angeyates's picture

very very killer concept

Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.'s picture

Love your approach, love it, art direction could use some help though

Activity Score 17
Art Director at Adforce DDB
Samson Muthiah's picture

really coooool one .

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |


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