Roach Chip

Agency Network: 
September 2010
Terminix:  Roach Chip
Terminix Print Ad -  Roach Chip


Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch.  This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth.  It's easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, "get to them before they get to you."

Print advertisement created by Publicis, United States for Terminix, within the category: House, Garden.


Get to them before they get to you

Advertising Agency: Publicis Dallas, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss
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Anonymous Author's picture


Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Roger Keynes's picture

Kinda first thought.
Expensive first thought.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

Nice approach. In reality, you won't find a cockroach in a bowl of "yellow gold potatoes".

Activity Score 13557
mmackinven's picture
Activity Score 1606
Art Director at Freelance |

Dzsoi's picture

Oh my, these are even better speaking of art direction.

Activity Score 8611
jackmancer2017's picture

Not really anything special and looks like it's been a rip anyway.

andyStock's picture

I like it.

Activity Score 666
Abeer Ak's picture

Nice.... Disgustingly Appealing

Abeer Ak
Activity Score 2
Graphic Designer
satrianee's picture

It's nice to see a different approach to a bug poison ad. Always enjoyed layered applications.

Activity Score 3748
bobby666's picture

nice idea but has been used for other categories by many brands and for public service communication, too. still i like it.

Activity Score 1462
RMG Connect, India
elyoshiro's picture

done many times

Activity Score 546
Creative Director at Dir. Creativo Digital |

aRianna23's picture

I think the copy makes this ad. "Crisp & dip"
Imaging having a bite of that cockroach! euuughhh!!! hahaha Get ME one of those TERMINIX please!

Activity Score 279
Media Buyer at CultureSpan Marketing
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