Glass

Campaign
Agency Network: 
Published/Aired: 
December 2009
Terminix:  Glass

Description

Print advertisement created by VCU Brandcenter, United States for Terminix, within the category: House, Garden.

Caption

Some would rather do it themselves.

Advertising School: VCU Brandcenter, Richmond, VA, USA
Art Director: Michael Griffith
Copywriter: Lane Karczewski
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Highest Rated

maranca82's picture

While it's debatable if they're technically water bugs or not, the below fact alone is enough for them to need to change it.

"In one experiment, cockroaches were able to recover from being submerged underwater for half an hour."

http://en.wikipedia.org/wiki/Cockroach

maranca82
Activity Score 422
Copywriter
maranca82's picture

I like this concept, but the copy could be better. Also, if that's a cockroach it doesn't make sense; they're waterbugs. Just put another insect in there and you're good.

maranca82
Activity Score 422
Copywriter
art.vs.commerce's picture

last time I saw a coacroach scuttle across my kitchen, it wasn't swimming. Cockroaches aren't water bugs..this ad works well and the line with it.

art.vs.commerce
Activity Score 566
Art Director
maranca82's picture

While it's debatable if they're technically water bugs or not, the below fact alone is enough for them to need to change it.

"In one experiment, cockroaches were able to recover from being submerged underwater for half an hour."

http://en.wikipedia.org/wiki/Cockroach

maranca82
Activity Score 422
Copywriter
rolling.stone's picture

liked the overall concept

this one stands better than other

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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