Agency Network: 
Published/Aired: 
March 2010
Ter Aquitaine:  Quit
Ter Aquitaine Print Ad -  Quit

Description

Print advertisement created by Parker et Parker, France for Ter Aquitaine, within the category: Transport.

Caption

Tomorrow I Quit! I take the train ... and I de-stresses.

Advertising Agency: Parker et Parker, Bordeaux, France
Art Director: Arnaud Deher
Photographer: Sebastien Cottereau
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everartz's picture

although i find the visual eye catchy still i cant link it to the translated text

everartz
Activity Score 7613
Art Director |

| everartz |

sambuca's picture

SNCF is the public train company in france...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
luispiter's picture

the cigarrette... i dont understand

luispiter
Activity Score 2756
comunication
mdb1974's picture

If the target feels that public transit is the responsible choice this is a home run.

mdb1974
Activity Score 411
Art Director
copycopycopy's picture

Don't know why but i like it

copycopycopy
Activity Score 148
Copywriter
manumartin5's picture

giving up addiction due to traveling in train. I don't agree

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
exithigh's picture

:o ???

exithigh
Activity Score 86
Art Director at Media Art Environment
shahidali's picture

quit smoking or travel by train?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Arnaud DEHER's picture

You must be French to understand ;)
The car is bad for the planet and stress us (trafic jam). The train is a non-stressful, so good health.
In France, we often say "tomorrow I Quit Smoking" --> "I stop taking my car, I take the train"

Arnaud DEHER
Activity Score 3
Art Director at Bordeaux
MidasTouch's picture

Awful -___-
La publicité française n'est vraiment pas top!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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