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Tennis

Published/Aired: 
May 2007
 Tennis

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Description

Caption

Coppertone Sport
Protect yourself from the sun.

Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo
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novel's picture

nice one!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

klaussnow's picture

they should integrate a line 'play and protect at the same time'

klaussnow
Activity Score 1645
Art Director |

... its already been done...

roman-schwienbacher.com's picture

it is a good point.
almost a match point...

roman-schwienba...
Activity Score 1021
Photographer
Jet Propulsion Lab's picture

Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Carlos Duty's picture

dah.
una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.

amateur.

Carlos Duty
Activity Score 96
Copywriter
ccsman04's picture

I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.

ccsman04
Activity Score 165
Punch's picture

Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).

Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Rog's picture

Yes. Simple, engaging and insightful. Good job.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

DarkSide's picture

I like this.
The retouching is better than the golf one

DarkSide
Activity Score 1066
Other
me thinks's picture

Everything fine. Cheers.

me thinks
Activity Score 722
Copywriter
Joe76's picture

Where´s the third arm with the racket?

Joe76
Activity Score 762
Art Director
LucasPS's picture

There is no concept, no sence. Protecting of the sun its ruining sport.

English clases!!

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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