Agency Network: 
January 2010
Telefónica:  Broccoli


Print advertisement created by Publicis, Peru for Telefónica, within the category: Electronics, Technology.


If you want to know what you will be in your next life, drive while talking on your cell phone.

Advertising Agency: Publicis Peru
Creative Director General: Cesar de Maria
Creative Director: Marco Llontop
Art Director: Alberto Matsumoto
Copywriter: Marco Llontop
Illustrator: Alberto Matsumoto, Plan B
Photographer: Juan Carlos Salinas
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Guest's picture


tirthomitro's picture

soooooooooooooo forced

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

forced. :|

benihana77's picture

I don't even think it's a good concept. Seems like the first or second idea, with little discussion to refine it. The word "forced" definitely applies here.

Activity Score 86
Graphic Designer |


Guest's picture

Mala!!!!!!!!!!!!!!, es lejos lo peor que he visto en mucho tiempo, y he visto muchos

Guest's picture

Halayzone, please explain why you think the photoshop is bad

Aphex's picture

JAJAJA!! Cuando los perros ladran, señal que avanzamos!! Los avisos de esta campaña transmiten la idea de una manera muy divertida.

PD.: Si antes se usaba la navaja suiza hasta que saturó, ahora es el brócoli (qué onda con esta verdura) igual me encanta, FUERZA PERÚ, POR SU COMIDA, POR SU GENTE, POR SU INGENIO, POR HACER QUE MUCHOS PIENSEN QUE TODO PUEDE HACERSE MEJOR AUNQUE ELLOS NO LO HAGAN JAJAJAJAJAJ!!! SON LA CAGAAAAA!!! NADA QUE HACER!!!

Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

CUTIEPIE's picture

Pero la ejecucion no es buena, tal vez bonita pero no entrega el mensaje. Esta matando un buen concepto. Al principio pense que esta trabajo de estudiante de lo basica y primera idea que es! Es concepto se les enredo en la ejecucion, esta no era la solucion! Pero no estan feos...!!! n_n

Activity Score 347
lamoscacojonera's picture

Comentario de arriba por creativo de Publicis.

Activity Score 296
gonndo's picture

The idea is good and strong but, I had worked on the copy a little bit more...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Man in a Box's picture

It's the worst print from that campaign. Even when i did not like the iguana, this is an insight killer.

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
Guest's picture

coincido contigo Aphex, cuando le tiran piedras al árbol, es porque algo bueno tiene.....funny as it is.

Jupiter's picture

it's a funny joke...btw, is this a sports car, pick-up truck, jeep or top-down mini something car...can't figure it out...
photo quality and photoshop works are bad (for both car and broccoli)...and what's with that "dustbin" in the middle of passenger/driver seat?

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Dzsoi's picture

Forced lame joke, totally ineffective.

Activity Score 8603
Guest's picture

nice, jajaajja!!!

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