Agency Network: 
Published/Aired: 
March 2010
Tea Addict Lounge:  Happy

Description

Print advertisement created by Dentsu, Indonesia for Tea Addict Lounge, within the category: Recreation, Leisure.

Caption

Read what tea can do to you.
*research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini
Log in to post comments

Highest Rated

sahilosophy's picture

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

sahilosophy
Activity Score 73
Copywriter
Adaddicted's picture

bbwwaaaaaaaa....baad
The headline sounds like threatening!!

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Caprisel's picture

hahhaha yeah *warning you against tea.

Caprisel
Activity Score 59
Graphic Designer at NEMISA, Caxton magazines
Shawali's picture

This campaign doesn't work at all.

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Prime83's picture

I am not convinced at all.

Prime83
Activity Score 489
Creative Director at Huella Publicidad
Sven Gali's picture

Is the whole image in th cup thing retro already or am I just tired of see them?

Sven Gali
Activity Score 843
Photographer
Roger Keynes's picture

Meh. You get the drift by now. :(

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

ek kanya's picture

bad.

ek kanya
Activity Score 806

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roshan Quintus's picture

headline makes a negative impact at first sight. just not appropriate since the headline is ambiguous despite the visual. - hmmm...may be... its like i don't get it

Roshan Quintus
Activity Score 659
Saatchi & Saatchi - Sri Lanka |

bite me

tridipnandi's picture

very very bad...

tridipnandi
Activity Score 216
Art Director at Lowe Lintas
brainslashed's picture

tea doesnt disintegrate this way. It looks more like coffee sprinkles on milk. Meaning: Plain sad

brainslashed
Activity Score 32
Copywriter at Wunderman
sahilosophy's picture

A) The route is so cliched...using art on tea/coffee.
B) The copy and headline are not in-sync. Just the second one comes out clearly.
C) Art is so bad...plus copy should have had some warmth. It's just stating a fact.

sahilosophy
Activity Score 73
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement