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copycomoelcopi's picture

simple and lovely way to demostrate the product benefit. a nice –and in a some way– optimistic campaign.

copycomoelcopi
Activity Score 820
Copywriter
Justin's picture

Very nice work.

Lovely line, nice art direction.

Justin
Activity Score 176
Art Director
preeti_dhata's picture

i didnt get it :(

preeti_dhata
Activity Score 85
Copywriter |

creative chaos

Rabubi's picture

are you serious?

Rabubi
Activity Score 560
Copywriter
chimie's picture

me neighter, first. really more expensive sets could help to find out the idea.

chimie
Activity Score 156
Copywriter
ellehcimeo's picture

the word "keep" doesn't fit. "protect" or some other word to demonstrate that you wouldn't lose a piece of the set to slippery dish hands.

ellehcimeo
Activity Score 3376
Art Director
purplesimon's picture

Yes, you have a point there. Although 'protect' isn't right.

Do you think it would be as good an idea if it mentioned the odd cup in the shot rather than the fact that you'd want to keep the original set?

As my comment below says, I do really like this campaign whether the line is debatable or not.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ellehcimeo's picture

purplesimon-
i agree 'protect" isn't the right word. by no means am i a copywriter.
i also like the campaign, i should have mentioned that in my first post. it's just that darned word that's peeving me off.
i don't think the campaign would benefit by mentioning the odd cup, that could turn out too obvious, too "see and say".
thanks for the discussion!

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

keep definitely works for me here...just ask yourself this question..what is the opposite of losing something? could it be keeping it?? i think so....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

the opposite of losing something is finding it... or keeping it. i guess i'm stuck on the fact that the item would get broken if it slipped out of your hand, it wouldn't get lost. but i see how you might, might, say that you lost a piece of the set.
i don't think i'll ever be convinced. any rate, this is a good campaign, and i'm sure it's just me that is having a problem with the word.

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

losing something doesnt necissarily mean you can no longer find it...havent you ever lost a pet or a loved one? they're gone, but its not as if they'd be back if only you could locate them.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

the_ashlands- I'm not following your thinking here. are you telling me i'll never find my mind again? cause i've lost my mind before and found it later. and the only way i've "lost" a pet or a loved one is that i've lost them to death, so no real chance of finding them again.
i'll tell you something, i haven't lost my crush on you! ;)

ellehcimeo
Activity Score 3376
Art Director
the_ashlands's picture

hahah! glad to hear it!!

exactly, a broken dish=a dead dish, and people throw dead dishes away..after the trash man comes they are no longer in possesion of them. 'keep' works just fine for me....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Scam Detector's picture

What you are suggesting is exactly what "keep the whole set" means.
Or do you have a different meaning of the word "keep" in mind?

Scam Detector
Activity Score 1048
General Manager
ellehcimeo's picture

no. i think i'm just losing my mind. happens every now and then.
here's something that just came to my lost mind: if you can't keep something, then it's been taken. not broken.

ellehcimeo
Activity Score 3376
Art Director
Scam Detector's picture

Just read your other discussion. Glad you got it cleared up!

Scam Detector
Activity Score 1048
General Manager
purplesimon's picture

If you've lost your mind, you need some super-grip gloves to keep hold of it! :-)

This discussion on the word 'keep' has really thrown up some interesting things. What I think it does show is that a good copywriter is worth his daily rate. Or her daily rate come to that. Or salary if you're employed.

I still can't decide if I like keep here, but at the moment I can't think of anything else that fits the concept, plus I'm not being paid to think about it! For a freelancer it comes down to the money!

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Arisca's picture

simple, funny, effective campaign. great art direction and good line too.

Arisca
Activity Score 164
Copywriter
purplesimon's picture

Gets better the more executions I see.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
copycomoelcopi's picture

simple and lovely way to demostrate the product benefit. a nice –and in a some way– optimistic campaign.

copycomoelcopi
Activity Score 820
Copywriter
mikelite's picture

flat & boring.
leaves me saying "yeah, so what?"
I don't even need to look at the other two to know what I'm getting.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

djspiralz's picture

nice =)

pd. to avoid misunderstandings, i would say "keep the set complete"

djspiralz
Activity Score 491
Copywriter
tigor's picture

Keep the "Keep the whole set".

It's smarter.

tigor
Activity Score 48
Copywriter |

Awards Arouse Anything

walkingbuddha's picture

Tim & Tim... how are you boys??

Nice work...

walkingbuddha
Activity Score 188
Art Director
kc_brock's picture

very nice campaign. weird product. i couldn't imagine someone wearing these gloves every time they unload the dishwasher.

& holy crap people overanalyze stuff in this industry. a mile long conversation about the meaning of the word keep. yeesh.

kc_brock
Activity Score 703
Art Director |

rd

slim's picture

Great insight, great idea, well executed.
Go Aussie.

'Keep' works fine for me.

slim
Activity Score 1047
Copywriter
popdistortion's picture

It's a 'keeper'. Great campaign. Reminds me of my crockery cupboard.

popdistortion
Activity Score 1592
Rog's picture

I didn't get it, straight away.

Love ads like that. (Love clients that approve ads like that.)

Makes me WANT to work it out.

Makes me connect with the product/message.

BINGO!

Mission accomplished DDB.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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