Prince Charming

Campaign
Agency Network: 
Published/Aired: 
May 2012
Tchica:  Prince Charming

Description

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Print advertisement created by Blackninja, Brazil for Tchica, within the category: Fashion.

Caption

You know that girl who used to wait for the Prince Charming? Once upon a time.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão
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Guillermo Meza's picture

dont get it

Guillermo Meza
Activity Score 171
Photographer at freelance
chamindarathnayake's picture

opposite...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

LittleJoe's picture

they exchanged the 2 headlines

LittleJoe
Activity Score 345
Graphic Designer at Torino
gonndo's picture

The graphics are not bad, but the concept and the execution was used before...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture

Well the art is good.

kleenex
Activity Score 58777
Web Designer/Developer
Fernando Fernandes's picture

elas mudaram!!! para melhor! puta idéia!!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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