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Ney Frances's picture

a little bit forced, but sometimes i love to force a bit!

there´s is nothing like pushing the limits!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

chintan ruparel's picture

reply to d ad - because this is written in bold, big letters which comes in my way while on th road!

im not sure whether i like it actually

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ney Frances's picture

this one is the faraway one, cause in Sth Africa these are taxis! the others are much more to the point!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

drizae's picture

Don't like it much.

Although, do they get a lot of that happening in South Africa? Because if people escaping taxis without paying was a genuine problem over there, then I like the ad a whole lot more.

Activity Score 503
Copywriter |

Fail Harder.

me thinks's picture

drizae, you're right. If we think that way, it does make sense.

me thinks
Activity Score 722
Punker's picture

No, let me explain. These taxis are renowned for moving at high speeds. They also stop anywhere, and I mean ANYWHERE (no allocated drop off zones), to let a passenger off... and then they zoom off again at top speed... So - you need to get out quick. Although if you ask many S.Africans, just being in one of these is dangerous - they 'cause many accidents!

Activity Score 84
Graphic Designer
mrtalented's picture

good but done before by TBWA\THAILAND a few years ago. that campaign shared the same concept and executions for even the same product. will try to find the images to share.

Activity Score 2171
Creative Director
Desi's picture

It's not the same as a cigeratte warning. You have to be a chain smoker for several decades before you can die, so the comparison just doesn't work.

Activity Score 1042
Ney Frances's picture

if you jump from a running taxi you can stay alive eighter!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

SandMan69's picture

Only problem with this is it gives the reader a way out.

If you're going to ignore a warning of death on a cigarette pack, when the time comes to jump out of a moving taxi you'll probably ignore that too.


Activity Score 3890
Art Director |

Doin' it for the points

Killer Kowalski's picture

I think it a good campaign: it just shows how amazingly absurd it is, that we have to put notes like this on a cigarette packet because it should be obvious to everyone. So it does make a point, eventhough there's a rub in it cause stepping in front of a bus or jumping out of a moving car/taxi kills you imideatly while smoking kills you slowly and not even everyone who does it (my grandpa is 96 and he smoked for 45 years...). But I like it.

Killer Kowalski
Activity Score 394
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