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everartz's picture

(K-fee) campaign is still residing in my memory and im talking about it til i saw this one... now i dont know what to do!! both campaigns rock!!!! germany rules!!!
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everartz

everartz
Activity Score 7571
Art Director |

| everartz |

benjaminbrown's picture

These are vile, the illustrations are so old fashioned. The concept is sound though suppose.

benjaminbrown
Activity Score 439
Creative Director
ivan's picture

I think the style adds to the depressive tone.

ivan
Creative Director at Ads of the World
benjaminbrown's picture

I do agree, but i think you can be depressive and grey without using a really old fashioned style.

Although it does make me depressed to think someone got paid for doing them, so I guess they work on that level.

benjaminbrown
Activity Score 439
Creative Director
k-rocka's picture

What's old-fashioned?

k-rocka
Activity Score 426
Graphic Designer
benjaminbrown's picture

The illustration style, it just looks kind of 90's to me, by a 6th former in the 1990's, it's an old style.

benjaminbrown
Activity Score 439
Creative Director
Lazarus's picture

Very interesting execution. Very memorable.

Lazarus
Activity Score 1523
Creative Director
teenie's picture

What the heck is Sixt? And how will they reward me?

teenie
Activity Score 1886
Copywriter
juliangray's picture

exactly. i wonder the same thing.

and personally, im getting tired of seeing the "lets use an ilustration to show a exageration" type of ad.

Also this are so negative, that i cant imagine the positive point of sixt.

juliangray
Activity Score 981
Art Director
supersupergirl's picture

didnt get it at all...

supersupergirl
Activity Score 294
Copywriter at JWT
fripturel's picture

this isn't even funny, look at the guy's big sorrow eyes. arn't we all bored since jerry always kicks tom's sorry ass. this doesn't makes smile.

fripturel
Activity Score 42
absoluties's picture

Is the Taxi industry the main competitor for this car rental company? In this case, so is getting late for a meeting because you were looking for a parking spot, to park the rental!

absoluties
Activity Score 504
Art Director
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