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Sleeping with Allergy, 2

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Print advertisement created by Ogilvy, Egypt for Tavegyl, within the category: Pharmaceutical.

Caption

Half asleep, half awake?

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid
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Highest Rated

idealfredo's picture

La idea no es mala, sin embargo el texto necesita ir mas hacia la solución y no divagar porque pierde la poca fuerza que tiene .. No ser tan obvio.

idealfredo
Activity Score 21
Copywriter at Instituto Peruano de Publicidad
pierrelastname's picture

mmm no. 2 same execution for one idea.... no no, and no.

pierrelastname
Activity Score 2869
Copywriter
kleenex's picture

100% correct.

kleenex
Activity Score 52674
Web Designer/Developer
miko1aj's picture

I like it. Good photo. Good typography. Outstanding.
Solid work.

miko1aj
Activity Score 3086
bate_palmas's picture

OK. But what is that back scratcher (ball scratcher?) doing underneath the pack shot? Feels like a second idea.

bate_palmas
Activity Score 1479
certaintly's picture

im not sure regular folk will really understand the insight

certaintly
Activity Score 3994
Setinho's picture

An ad that needs explanation can't be good. At first, we don't know if you're trying to sell a medicine or a back scratcher.

Setinho
Activity Score 306
General Manager
idealfredo's picture

La idea no es mala, sin embargo el texto necesita ir mas hacia la solución y no divagar porque pierde la poca fuerza que tiene .. No ser tan obvio.

idealfredo
Activity Score 21
Copywriter at Instituto Peruano de Publicidad
tamer samy's picture

I like the idea, the art direction and the photography as well..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Mohaned Eliwat's picture

Actually, i have never seen before anyone gets awake like that!

Mohaned Eliwat
Activity Score 22
Art Director at sae |

M.E

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