Acetate overlay page

Agency Network: 
Published/Aired: 
February 2009
Tassimo:  Acetate overlay page
Tassimo Print Ad -  Acetate overlay page

Description

This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo's innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation - Allowing consumers to imagine Tassimo in their homes.

Print advertisement created by Ogilvy, Canada for Tassimo, within the category: Electronics, Technology.

Advertising Agency: MediaVest, Ogilvy & Mather, Canada
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sneakyhands's picture

i don't know. all the acetate page is telling me is that this thing sits on a counter. doesn't everything? also, the first thing i saw was,'countertop cafe at the touch of a butt.'

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

comment goes really well with your nick lol

Guest
TRICKY's picture

hats off to the account handler who successfully sold this useless idea of a coffee machine to his client

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture

wo ho!!! hooray!!!
how are you doing man?
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Sad things is, the account handler and the client probably thought it was genius.

Guest
Guest's picture

Love it!

Guest
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i like this! reminds me of a best buy insert with punch-out appliances so you can visualize them in your kitchen

Guest
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Guest
Guest's picture

They dropped the machine into a designer kitchen then called it "complete" - pretty brilliant to me.

Guest
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Magazines are so filled with clutter, this would stop reader's in their tracks and have them read the ad. Pretty brilliant to me.

Guest
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very cool

Guest
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whoever thought of this should be crowned the ruler of the world.

Guest
Guest's picture

^ spoken like the person who thought of this idea.

however, its really nice.

Guest
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