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klaussnow's picture

nope, off target...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Rog's picture

Where are you going, VW?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

luismon's picture

Fast as a bullet?. Kinda forced.

luismon
Activity Score 36
Creative Director |

cynic

Rog's picture

Agreed, Mon.
Kinda stupid message/positioning, too.

That's not an ad. THIS is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Twombl's picture

Speed kills. No way. Thumbs down.

Twombl
Activity Score 180
Copywriter
Rog's picture

So, Europe drives on the right.
Australia's on the left.
South Africa is down the middle.
with 6 points for going off the road.

That's not an ad. THIS is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Shoot anyone that gets in the way of your beautiful new car.
Anyone.
Nuns, kids, those annoying ferral window-washer dudes -the whole damn lot of 'em.

hang-the-dj
Activity Score 1262
Copywriter
focus group's picture

Great, simple idea. Love it!

focus group
Activity Score 146
Other
A. J. SMITH's picture

I like it, and I love the style too.

A. J. SMITH
Activity Score 2822
vexguy's picture

illustration is good..

vexguy
Activity Score 93
Illustrator
Minimum's picture

Illustration good!?! Come on. Everybody in the bizz can spot the Live Trace miles away. Especially the one with the mountains

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture

Does that make it bad?

A. J. SMITH
Activity Score 2822
Minimum's picture

Well using Live trace is not a disaster, I use it too. But to say its well illustrated is not true. The computer made it for you. Where's the glory in producing an illustration yourselve then?

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture

Good point.

A. J. SMITH
Activity Score 2822
andreis's picture

this is an ad, illustration is the way to make it, only because a certain style of 'making' an illustration was used doesn't make the ad bad, or even an illustration look cheaper.

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

Minimum's picture

I already said this Ad is bad because of the message it brings. "Driving Kills". As for the Illustration, indeed Illustrating is a way to go. But I want to see an illustration in that case. Letting Illustrator Live trace an image on his own, for me that is just letting the computer doing the work for you. Plain lazy. This isn't a style. It's a program. This could be done by hand, and I always prefer things where effort was put in. That makes an ad glow just that little bit more. To me, this ad isn't shining.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture

Doesn't matter what tools you use, it's the end product that counts.

ivan
Activity Score 12
Creative Director at Ads of the World
A. J. SMITH's picture

Right on.

Looks like Minimum has a chip on his shoulder. Or a demon in the closet.

A. J. SMITH
Activity Score 2822
Minimum's picture

No, just appreciate it when a person puts extra effort in an Illustration. I illustrate, and when I do. I love to go in deep, not just picking the easy way.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture

Thats cool.

;-)

A. J. SMITH
Activity Score 2822
ivan's picture

That's cool, I agree.

ivan
Activity Score 12
Creative Director at Ads of the World
elmikel's picture

I like the art direction much. This is a different, simple approach to promote a car, esp. gti.

elmikel
Activity Score 1147
Illustrator
Nthngmn's picture

like em

Nthngmn
Activity Score 626
Art Director
slurpy's picture

fresh take on fast cars.

slurpy
Activity Score 12
Copywriter
truecopy's picture

Bulls(hit)eye!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

R®'s picture

nice... and the art is awsome... long live oldschool!

Activity Score 115
Art Director |

Same shit, diff day..

swiss_adguy's picture

compelling visual, but i think we are missing the point.
wouldn't this have been more in line with a driving school? practicing to go where you want?

swiss_adguy
Activity Score 36
Creative Director
boxitron's picture

exactly
the 1st thing I thought was: What about people that don't aim too well?

boxitron
Activity Score 8
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