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deacon -54-'s picture
deacon -54-
Activity Score 34
Ogilvy & Mather KL |

*i normally don't get it.*

DDBill's picture

Try to use ur right brain then u wil get it!

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

andrej dwin's picture

it took a long hard look and then again another one, but I got it.
and afterwards I liked it. it drives the point home definitely.
but am I that slow or is anyone really going to search?

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

trueblue's picture

i took second look also, but still the idea escapes me... can someone explain?

trueblue
Activity Score 2453
Copywriter
wearmysocks's picture

The idea is that you will feel an explosion of flavour. It's a powerful knock. That's how I view it anyway.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

nemesis's picture

strong, powerful flavor.

nemesis
Activity Score 767
Creative Director
Wordnerd's picture

The idea is good. But the toys they chose are misleading.. should be rounder stuff, i guess. first i thought it was a beverage. I think because the "stick" it is pointing to me and looks like a straw. when you hold a lollipop, you don't hold it like that. diffucult to get immediately

Wordnerd
Activity Score 6690
Copywriter
wearmysocks's picture

I like this one best.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

looshez's picture

Really like the concept! Well done!

looshez
Activity Score 40
Copywriter at Frankfurt
kurtberengeiger's picture

I didn't get it. Until I read all the commments. And then I didn't understand why the stick had to be hollow and resemble a straw. Or why the figures all had to look terribly uncomfortable to lick. Sorry, but I have to say it. Next.

kurtberengeiger
Activity Score 7353
Copywriter
teenie's picture

The yellow straw thing would be the lollipop stick. Like in the picture below.

like these. Got them off the bat.

teenie
Activity Score 1894
Copywriter
James Hoke's picture

props, really nice.

James Hoke
Activity Score 45
t:m
nemesis's picture

beautiful!

nemesis
Activity Score 767
Creative Director
trueblue's picture

ok, i can get the visual - like, powerfull flavour. but headline is then totally misleading

trueblue
Activity Score 2453
Copywriter
fala fulani's picture

GREAT AD, i wish i had done it.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Jonny Lonestar's picture

these are awesome. I too wish I had done it.

Jonny Lonestar
Activity Score 282
Art Director
adrianapr's picture

I don't like these at all. I like the visuals, but hey, 99% of us didn't get it amd the other 1% had to spend like 3 hours to get it.

Someone explain to me why it's a good idea to just and simply change the shape of your product, no matter what, into anything you want/need, to show what you want to show. Like turning an energy drink can into a gun or something like that.

Plus, "full on fruit flavor"?... do you really consider it a good copy? awesome ad? great ad?
I respect the opinions but I'd really like someone to point out WHY this is awesome and great cause i really can't see it.

adrianapr
Activity Score 1254
teenie's picture

I assumed "full on fruit flavour" was a play on "full-on assault". These ads said to me "our candy is so potent it's like having a flavour war in your mouth". Hence the tank, barbarian, etc. etc.

teenie
Activity Score 1894
Copywriter
adrianapr's picture

yeah, they tell me the same thing, at least they do have a concept and i grant that.
but i still ask, why it's such a good idea to just change the shape of the objects into what you want?... just change it into anything and ready, and voilá!! where's the joke here?... in the straw?

adrianapr
Activity Score 1254
artmatters's picture

I really like these ads. They are brilliantly executed and I got it straight away. Well done Tommy 2 point Martin and Julian.

artmatters
Activity Score 6
Creative Director |

artmatters

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