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Soccer player

Campaign
Agency Network: 
Published/Aired: 
May 2009
Tang Da Ren:  Soccer player

Description

Print advertisement created by TBWA, China for Tang Da Ren, within the category: Food.

Caption

Out of sight. (Troubles) Out of mind.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Carol Lam, Lesley Zhou, Johnson Sheng
Art Directors: Danny Li, Haoxi Lv
Copywriters: She Kai, Tang Bifeng
Illustrators: Huang Cheng, Zaki, Morris, Zhang Shihao, Zhao Ting
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Highest Rated

Ar_zoo's picture

It is talking about how bad China football is, so the football player prefer having noodle(out of sight) than facing the reality.

Ar_zoo
Activity Score 2
Copywriter at Kitchen Digital
DBB's picture

Nice.

DBB
Activity Score 1216
brain slasher's picture

i like

brain slasher
Activity Score 26
Copywriter at Wunderman
thedesignaddict's picture

The art direction is fantastic, but I have no idea what is being promoted. (I hope this is resolved in the copy, which I can't read)

thedesignaddict
Activity Score 5403
Art Director at Freelance
AssassinX's picture

it's 4 an instant noodle brand, President. Maybe it's the market leader in China mainland & Taiwan area, or maybe a major competitor of another big brand.

Yeah it's been resolved in the copy, which is also a kind of poem abt some funny things happending in China.

AssassinX
Activity Score 1329
Ar_zoo's picture

It is talking about how bad China football is, so the football player prefer having noodle(out of sight) than facing the reality.

Ar_zoo
Activity Score 2
Copywriter at Kitchen Digital
sgre2504's picture

Amazing illustrations

sgre2504
Activity Score 137
Art Director
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