Advertisement

Train

Campaign
Agency Network: 
Published/Aired: 
July 2009
Tampa:  Train
Tampa Print Ad -  Train

Also From This Campaign 2

Description

Print advertisement created by Y&R, Colombia for Tampa, within the category: Professional Services.

Advertising Agency: Y&R Bogotá, Colombia
Chief Creative Officer: Rafael Barthaburu
Creative Directors: Jaime Duque
Copywriters: Juan Camilo Valdivieso, Jorge Millan
Art Director: Jaime Duque
Illustrator: Control Zetta
Log in to post comments
Guest's picture

Buen trabajo Y&R. Tampo Cargo esta en el mapa de la region
por su buena publicidad.

Guest
Guest's picture

So like a cargo plane in the sky.... WTF!!!

Guest
Guest's picture

Fool. It's great.

Paul Hill

Guest
Guest's picture

Like I say it was the worst Canne for print ever.

Guest
Guest's picture

para mi esto no es cannes, para mi esto es cannes:

Guest
Guest's picture

the debris falling away is well executed and quickly creates realism. overall it works well.

Guest
Guest's picture

la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil.

Guest
Guest's picture

por favor explicar por qué no tiene nada de especial y por qué no se merece el premio. Gracias.

Guest
Guest's picture

tienes que ser un colombiano... seguro que si.

Guest
just write's picture

what is this pls explain,...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

This is really not good.

Guest
bubblestheclownfish's picture

What's with all these "Guest" comments? No one want to own up to their comments?

On to the ad... errrrrr not so good. Just putting a "cargo" vehicle in the air doesn't do much for me - feels unfinished. Had they gone one step farther following the comparative delivery system, they could have taped wings on either vehicle, or launched them from a catapult into the sea with the tagline "There's no cargo like air cargo" (or something). Blatantly showing that air cargo has no comparison will get the message across better than this. Just putting falling dirt on both of these doesn't even give me a sense of movement - if anything it looks like they are being lifted into the sky by aliens.

bubblestheclownfish
Activity Score 614
Creative Director
Grrrr's picture

The lighting of the flying vehicles is really strange. And the rain of dirt, what for?

Grrrr
Activity Score 1961
Illustrator
Guest's picture

el que dijo "la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil." seguro que es un colombiano... seguro que si.

Guest
Guest's picture

El que dijo "la verdad no tiene nada de especial... No entiendo como en Cannes lo premian... Cannes esta bajando el perfil", seguro que es un colombiano muy exitoso, un colombiano que debe tener mas de un leon en gráfica, seguro que si. Buena esa colombiano. Fuck!!!!

Guest
Guest's picture

Normal ad. Also I don´t get why people take this place for get high. Advertising is good or bad doesn´t matter where it comes from. I like the idea of bubbluestheclownfish about the catapult. It makes things funnier than this actual one. They needed to work more steps and it could be really good one.

Guest
Guest's picture

No stars here, same as truck ad, boring all around, no message, no creative idea or concept. These people should start traveling a little and see the world.

Guest
sush's picture

k now i got d message but its hard to get always remember simp[licity k?

sush
Activity Score 566
creative writer and organizer |

sue

julian.l's picture

I agree with the previous comments, this is not an award winning ad. it's a plain idea that shows the main benefit of the product.
Now, i don't understand why there're 2 copywriters for this ad.

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
Guest's picture

ME SORPRENDI AL VERA VARIOS PUBLICISTAS DECIR QUE STO ES LO MAXIMO.
MIRA EL PIXELAJE,CUANTA INVERSION POR LO MENOS 60 MIL DOLARES,DECIAN.
LAS GRUAS PARA VER EL BOTTOM DEL TRAILER.
MIRA LA NITIDEZ.QUE TAL FOTOGRAFIA,ETC
....UHM..................
..LA VERDAD,,
NO PASA NADA .
EL TRAILER ESTA EN UN FONDO DE CIELO FACIL,SIMPLE Y PRESENTA ERRORES HORRIBLES............................MI HJO MAC UN RECIEN FINALISTA DE LA PRESTIGIOSA TOULUSE LAUTREC PERU EN DIRECCION DE PUBLICIDAD LO HARIA MEJOR...... LO HARIA MEJOR ...........................................................

1.LAS LLANTAS ,LAS DOS TRASERAS ESTAN AL AIRE LE DAN LA IMPRESION COMO SI FUERA UN TANQUE,DESCUADRADO ESE NIVEL QUE NO ESTUDIO 3-D? O NO TIENE UNA SIMPLE REGLA .
2.- QUE MAL SE VEN LAS LLANTA COPIDADS BURDAMENTE ..OYE ESO ES UN DESASTRE ,ESTA BIEN PARA UNA ACADEMIADE ESTUDIOS PERO NO PARA PROFESIONALES Y MENOS PARA PREMIOS QUE? CANES ,DEBE SER CON UNA SOLA ENE ,NO?
3.-LA ESTRUCTURA DEL CONTAINER HASTA EL CIEN PARTIDA EN TRES SE NOTA Y MANTIENE LAS RAYAS DEFECTUOSAS DEL PEGADO DE LA TEXTURA METALICA Y AL FINAL DEL CONTAINER LA ULTIMA LINEA DE METAL REPETIDA PORQUE AL SR LE PARECIO NO PODOIA ESTIRAR MAS LE FALTO METAL Y REPITIO.EN PHOTOSHOP.
..MEJOR YA NO MAS SI ESTI ES FESTIVAL DE CANES ,PODRE INSCRIBIR A MI PERRITA FOXY,HACE UNAS ACROBACIAS ESTUPENDAS SIN ERRORES.,AL MENO SIN LOS HORRORES DE ESTA FOTO LAMINA DIZQUE CAMPEONA Y SER LO MAXIMO.!!!!!!! JIMI FENDER.
.

Guest
thedesignaddict's picture

I can't believe this won anything.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now