Description
Print advertisement created by Y&R, Colombia for Tampa, within the category: Transport.
The sky is a safer place to be.
Executive Creative Director: Rafa Barthaburu
Creative Directors: Jaime Duque, Victor Osorio
Art Directors: Jaime Duque, John Mondragon
Copywriter: Rafa Barthaburu, Juan Valdivieso
Producer: Carlos Toro
Illustrators: Pacho Borja, Jaime Duque
Nice illustration but not a very interesting thought. Overall 6/10
And then GOD said...
Let there be creativity!!!
how can you say this is 6/10, o 9/20 o 5/14?... i found this "qualification" thing a little.......meaningless..
you can like it, you can hate it... but, what are you based on to say this is 6/10?... i'm really interested on that
well, like pilots, flight crews, all those guys who work in the ground crew never party.. honestly i was expecting a 3rd one with that, and an ad for teleportation industry. and the line should read "disintegration is the salvation"..
That doesn't work in real life man, because to understand that 3rd ad you're saying people will have to see one of the first 2 ads first, before that 3rd, and that's something agencies can't control, they just "throw" each one of the ads independently on different magazines. What will happen wth the people who see that 3rd add before the other 2?
you NEVER see a whole 3 ads campaign in the same magazine one after the other. Each one of the ads should say the same clear message withouth the help of any other piece of the campaign.
Why do they all have to do with prostitution??...this campaign has a very insightful path but it walked halfway. More interesting and varied situations would have made this campaign better...its fresh, and that is good.
GiBo