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Heart

Campaign
Agency Network: 
Published/Aired: 
November 2008
Tamayo Print Ad -  Heart

Also From This Campaign 2

Description

Print advertisement created by FCB, Mexico for Tamayo, within the category: Recreation, Leisure.

Advertising Agency: Draftfcb México
Creative Directors: Yuri Alvarado, Luis Pedro González
Art Director: Gustavo González
Copywriter: Ezra Mochón
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Guest's picture

what?

Guest
Guest's picture

Too gore for a museum. A museum ad should be refined and subtle.

Guest
chinaski's picture

says who?
enough of conventionalists already.

chinaski
Activity Score 951
Copywriter
Guest's picture

Tamayo's adds are really dificult to portrait, specially contemporary art.

I like it, strong, with and impact, resembles the art galery's actual concept, and damn sure people will remember it.

BUT, will they remember the museum's name? that's my only doubt. It may be to strong that it captures all the atenttion and leaves the galery's name aside. Anyways thats just my opinion.

Gerald

Guest
john ler's picture

Yeah ! How great it would have been to see a 'refined and subtle' ad for Prague Torture Museum !

Now, please, tell me you're not actually working in advertising... nor in a museum.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Sorry my bad, I did not see the ad in large format, hence didn't notice the phrase "contemporary art". Now that I have, I think it's cool. Not a bad idea at all. And yes I do work in advertising ;) Sorry dude.

Guest
D_N_A's picture

Disgusting.

D_N_A
Activity Score 121
AD
Guest's picture

the bobs are soo beautiful

Guest
Guest's picture

A good thing would be to actually locate where in the human body the heart is placed. I know my heart isnt close to my left shoulder...

Guest
ericndavi's picture

Me like.

ericndavi
Activity Score 161
Creative Director
Guest's picture

aha, it's a fist!

Guest
saidukaringa's picture

It's a fist
Boobs was nice
Good graphics
is it speaking about heart pulling Museum?
if so then very bad idea...
the face expression is very odd!

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Guest's picture

good graphics, bad ad.

Guest
Blair Semenoff's picture

Doesn't make sense for a museum.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Sick Sick Sick

Guest
no_user's picture

Playstation wannabe without TBWA/Paris production. Don't have money, keep it simple.

no_user
Activity Score 125
Guto Araki's picture

Sorry guys. This is very contemporary art indeed. Check yourself names like Damien Hirst and Matthew Barney and you'll understand the appeal of this ad to the target audience. Besides, the art direction is freaking great. Did it disgust you? Than it worked.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Guest's picture

I like it

Guest
Guest's picture

i can not related this ad to a museum, unless is about a shocking arts! I agree with the first opinion. Should be refined. Is a museum!

Guest
eldeadevis's picture

Contemporary art is everything but "refined"!! This ad ain´t talking about Leonardo Da Vinci or Michelangelo! How long has it been since you guys went to a contemporary art show? This represets the extreme feelings you get while standing infront of contemporary artists such as: Oleg Kulik, Damien Hirst, Douglas Gordon, Kendell Geers. Or as a guy up there says: Mathew Barney.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

really good!

Guest
johnston's picture

If the intent was to be gross and disgusting because the art itself is gross and disgusting, then mission accomplished.

johnston
Activity Score 144
Copywriter
eldeadevis's picture

CONTEMPORARY ART!!!

eldeadevis
Activity Score 306
Draftfcb México
johnston's picture

Why are you shouting? We all know it's for a contemporary art museum. We can read.

And I'd argue your point. People don't only have "extreme feelings" in response to contemprary art. Any art can elicit a powerful emotional response. Whether classical or contemporary.

However, if your argument is that contemporary art is generally edgier, more controversial, and often more offensive, then I agree with you. This execution is that as well.

What I don't understand is why it's a fist. Why not just the heart? Maybe I'm missing something.

johnston
Activity Score 144
Copywriter
publicista's picture

woooooooowww!!! i love it

publicista
Activity Score 24
eldeadevis's picture

In my point of view, the fist helps represent the heart pumping so hard that it came out, I also think that using the heart itself would have been weak. The fist helps you have movement. And I "scream" because people ask on and on to be more "refined" and "subtle", like if we were talking about classic art.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

less blood, more boobs...

Guest
Guest's picture

less blood, more boobs...

Guest
Guest's picture

it's a beef steak! and oh yeah, nice boobs.

Guest
akhtar's picture

i seriously dont see anything to do with a museum

akhtar
Activity Score 4
Post Dot Net |

akhtar

Guest's picture

it's not about the museum.
it's about the art that the museum presents..
mindblowing.

Guest
Guest's picture

hungry anyone?

Guest
dnic garcia's picture

ok guys it doesn't work for a museum, honestly but the art direction it's really beautiful,
Just an aplausse for a thousand of layers in this ad.

dnic garcia
Activity Score 22
Publicis Saatchi&Saatchi
hal9000's picture

great!

hal9000
Activity Score 192
FernandoFrangi's picture

People it is contemporary Arts!! it justify gore!!

Great add

FernandoFrangi
Activity Score 63
Art Director
el d1eg0's picture

Great ad, but i'd have changed a little bit the direction in which the heart/hand goes out of the girl's body to make it look even more real.

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
student's picture

It isn't kind of a museum ad....... Maybe human rights. Have you got a heart?

student
Activity Score 14
Other
bad astronaut's picture

looks like skirt steak.

bad astronaut
Activity Score 544
Guest's picture

Photoshopped

Guest
Guest's picture

usually people say the heart is the size of your fist....

Guest
Guest's picture

No one mentioned reference to Frida Kahlo, a Mexican painter...internationally famous...like her husband Diego Rivera...who painted her emotions onto the canvas depicting hearts and other viceral images. She would have very much enjoyed this ad for the Tamayo..

Guest
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