Pins, Driver camp

Campaign
Agency Network: 
Published/Aired: 
April 2012
TAM Airlines:  Pins, Driver camp

Description

Additional credits:

Print advertisement created by Y&R, Brazil for TAM Airlines, within the category: Transport.

Caption

School Bus Driver Training Camp
We won't take you to places you don't want to go.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant’Anna
Art Director: Fabio Rodrigues
Copywriter: Fabio Victoria
Photographer: Roberto Donaire
Mock up: Claudio Rocha
Art Buyers: Monica Beretta, Eliane Pereira
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Manager: Alessandro Cardoni, Fernanda Ricci
Planner: Flavio Proença
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Manoela Amaro
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schil79's picture

Art direction is good, but the message behind is to difficult to get it. Should use a better "american" CW next time.

schil79
Activity Score 5
Art Director at Miami Ad School
Design Central's picture

Better luck next time.

Design Central
Activity Score 364
phoamcor's picture

what

phoamcor
Activity Score 1284
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