Divinity

Campaign
Agency Network: 
Published/Aired: 
March 2008
Taj Tea Trail:  Divinity

Description

Print advertisement created by Ogilvy, India for Taj Tea Trail, within the category: Non-Alcoholic Drinks.

Caption

Tea granules in hot water.
Taj Tea Trail tea tasting and more.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Anup Chitnis
Art Director / Designer: Abhijit Karandikar
Photographer: Avadhut Hembade
Art Director: Satyajeet Kadam
Copywriter: Sameer Kochure
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sumsum's picture

again: very nice!

sumsum
Activity Score 607
copywriter
tjb1970's picture

i don't get these at all. the illustrations are appealing, but there doesn't appear to be an idea here.

tjb1970
Activity Score 490
Creative Director
Misstree's picture

these r really beautiful...makes me want 2 drink some tea. but, the copywriter should have had a line connecting it 2 the above thoughts like genesis, divinity etc. or at least connected it 2 an art form or something.

It falls a li'l flat just coz of the lack of a good line.

Misstree
Activity Score 423
Copywriter |

.............................

Not all who wander are lost.

angieraj's picture

It took three ads to realize that this is the pattern that tea makes. Its beautiful, like snowflakes and their individual shapes. The visual is very pleasing. Something seems amiss though, not quite sure what it is.

angieraj
Activity Score 418
Turrino Advertising LLC |

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