Jazz

Campaign
Agency Network: 
Published/Aired: 
July 2011
Tage:  Jazz
Tage Print Ad -  Jazz

Also From This Campaign 2

Description

Print advertisement created by DDB, Argentina for Tage, within the category: Media.

Caption

The arts are influenced by things you wouldn't expect.
Blues would never have risen without black oppression.
That is why in Inrockuptibles we now include current events and lifestyles changes.
Because we have to change from the inside to change the outside.

Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernan Jauregui, Pablo Battle
Creative Directors: Felipe Vieyra
Copywriter: Nicolas Chiesa
Art Directors: Nicolas Chiusarolo, Fernando Frontinan, Adriano Lombardi
Photographer: Juan salvarredy
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andylefty's picture

I'm not sure I understand the last line if someone could explain.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hammad S's picture

It's a summary of the ad: they're changing the product (to include events, etc). I think that last line is unnecessary, remove it. Otherwise, the concept is good...tho the art direction...hm.

Hammad S
Activity Score 484
Myonie's picture

I get it but it's paying too much credit to a negative for a positive art not to mention downplaying the issue of racism. Gives that 'well if it wasn't for US...' nose snub to African Americans and any art form we've created.

Myonie
Activity Score 4
Art Director
LittleJoe's picture

I understood the concept, but I don't like it... it seems we have to thank KKK for the blues/jazz...

LittleJoe
Activity Score 345
Graphic Designer at Torino
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