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Bird

Campaign
Agency Network: 
Published/Aired: 
May 2011
Tag Heuer:  Bird
Tag Heuer Print Ad -  Bird

Also From This Campaign 2

Description

Artistic Director Mark Forgan

Print advertisement created by BBDO, France for Tag Heuer, within the category: Personal Accessories.

Caption

The mikrograph. Precise to 1/100th of a second.

Advertising Agency: CLM BBDO, France
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
3D Production: Mecanique Generale
3D Designer: Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut
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abdeLooK's picture

very nice..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
morse's picture

Outstanding art direction.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jjf's picture

awesome combination! Works as a camera ad too with minor tweaks.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
ace85le's picture

Looks good but a bit comical.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

axeanne_123's picture

this idea reminds me of ideas in very fast sports car ads 0-100 in 3 secs...i like the visual and concept

axeanne_123
Activity Score 23
axeanne_123's picture

sorry forgot to put this in :$

axeanne_123
Activity Score 23
NONE™'s picture

Bien!!!

NONE™
Activity Score 209
Other |

NONE™

bhuvneshwar.chd's picture

i like it.
well done.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture

love it..

Kriativity
Activity Score 414
MidasTouch's picture

The flower is too much (imho).
I like how they associated something really precious, sensitive (the bird) with something very set, very minutely detailed (the mechanism).
Poetic.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

HappyHour's picture

I found the flower to be necessary for the "precision" message, saying the hummingbird flaps its wings 50 times a second and can still get its pinpoint beak into the flower.

HappyHour
Activity Score 2381
Nike Diesel's picture

Fantastic! Idea and execution makes total sense with the brand.
Bravo. Bravo.

Nike Diesel
Activity Score 13720
Art Director
ofband's picture

It was TIME to make a good ad for watches :D excellent execution... Love it !

ofband
Activity Score 83
Graphic Designer |

You can do it !

Lodi2's picture

YES.

Lodi2
Activity Score 19
Winged's picture

amazin concept and art work.....loved it...

Winged
Activity Score 23
Copywriter at Orion Communications |

namrata

svdg's picture

love it both, the artwork and tag heuer hahahaha... great work congratulations

svdg
Activity Score 54
Copywriter
iwannatalktosamson's picture

Wow! Beautiful work.
And a great concept to back it up.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Bob.C's picture

using watch parts for pictures is nothing new, split second images are nothing new, but putting them together as a concept and rounding it off with clean copy = nearly perfect ad

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

bakamono's picture

Sorry animals and robots been done so many times before...

bakamono
Activity Score 1002

because therefore it is

HappyHour's picture

Don't be sorry, think deeper.

HappyHour
Activity Score 2381
kleenex's picture

SCREW the watch I want the animals..

kleenex
Activity Score 58721
Web Designer/Developer
NataliaLima's picture

very cool steampunk visual

NataliaLima
Activity Score 1380
AdBuzzer's picture

For sure it's attention-grabbing and matches the brand & product well. Apart from that it's also a beautiful visual.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Dirgha's picture

loved the concept and the art

Dirgha
Activity Score 103
saumya's picture

reminds me of samsung

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

jacobo9063's picture

excellente me encanta esta pieza

jacobo9063
Activity Score 8
denize's picture

very nice art

denize
Activity Score 81
Creative Director
brendansparrow's picture

The hummingbird is a great metaphor for the quality and reliability of a Tag Heuer watch, the execution with the frog doesn't quite carry the same weight with its message.

brendansparrow
maryblonde's picture

Wow. Great art direction and amazing idea. Superb

maryblonde
Activity Score 11
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