Description
Artistic Director Mark Forgan
Print advertisement created by BBDO, France for Tag Heuer, within the category: Personal Accessories.
The mikrograph. Precise to 1/100th of a second.
Chief Creative Directors: Jean-François Sacco, Gilles Fichteberg
Creative Director: Fabien Mouillard
Copywriter: Jamie Standen
3D Production: Mecanique Generale
3D Designer: Baptiste Masse
Art Buyer: Sylvie Etchemaite
Acount Manager: Bertille Toledano, Nicolas Fabre, Brune Faillot, Adrien Sammut
Outstanding art direction.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
awesome combination! Works as a camera ad too with minor tweaks.
Looks good but a bit comical.
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this idea reminds me of ideas in very fast sports car ads 0-100 in 3 secs...i like the visual and concept
i like it.
well done.
"If you are irritated by every rub, how will you be polished?"
— Rumi
The flower is too much (imho).
I like how they associated something really precious, sensitive (the bird) with something very set, very minutely detailed (the mechanism).
Poetic.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I found the flower to be necessary for the "precision" message, saying the hummingbird flaps its wings 50 times a second and can still get its pinpoint beak into the flower.
Fantastic! Idea and execution makes total sense with the brand.
Bravo. Bravo.
It was TIME to make a good ad for watches :D excellent execution... Love it !
You can do it !
amazin concept and art work.....loved it...
namrata
love it both, the artwork and tag heuer hahahaha... great work congratulations
Wow! Beautiful work.
And a great concept to back it up.
using watch parts for pictures is nothing new, split second images are nothing new, but putting them together as a concept and rounding it off with clean copy = nearly perfect ad
Sorry animals and robots been done so many times before...
because therefore it is
For sure it's attention-grabbing and matches the brand & product well. Apart from that it's also a beautiful visual.
reminds me of samsung
ad loving mad creative. find me on desicreative.
The hummingbird is a great metaphor for the quality and reliability of a Tag Heuer watch, the execution with the frog doesn't quite carry the same weight with its message.
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