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Confusion, Overpass

Campaign
Agency Network: 
Published/Aired: 
May 2012
TAC:  Confusion, Overpass

Description

Print advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Caption

If you drive on drugs, you're out of your mind.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriters: Nigel Dawson, Sharon Condy
Art Director: Josh Murrell
Photographer: Erik Johansson
Accounts: Jodi Gabana, Randal Glennon
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Highest Rated

kleenex's picture

nice, but not great.

kleenex
Activity Score 58797
Web Designer/Developer
arvin's picture

good job.

arvin
Activity Score 341
vote4pedro's picture

bad photoshop/retouching. if they couldn't afford to shoot it right, they should have just paid an illustrator to do it in escher's style.

vote4pedro
Activity Score 4601
Copywriter
Guillermo Meza's picture

Yes

Guillermo Meza
Activity Score 171
Photographer at freelance
Jon-Paul Mountford's picture

Audi Did this Sooo Much better in 2006 ...

http://youtu.be/KZPorSd246k

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

gonndo's picture

The execution, used and abused all over the past years, kind of kills the idea...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

butoke's picture

nice idea, retouching indeed could be better. though it looks cool for me.

butoke
Activity Score 99
Art Director at Mccann ericksson
vijayendrasinggh's picture

excellent....

vijayendrasinggh
Activity Score 9
Graphic Designer
joelapompe's picture
joelapompe
Activity Score 3980
bembridge's picture

Unlike many others who have commented, I had not seen this idea before. I agree that the retouching is not the best ever.... but I found the ads intriguing and the strange imagery drew me in and I got the message about not driving on drugs as distorts your view etc. I liked it as powerful imagery and easy to get the message.

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

alausa's picture
alausa
Activity Score 1420
Creative Director at Noah's Ark
Nike Diesel's picture

and etc...

Nike Diesel
Activity Score 13718
Art Director
kleenex's picture

nice, but not great.

kleenex
Activity Score 58797
Web Designer/Developer
adgoodie's picture

Even tho your idea has been done, I don't think the line works. Out of your mind implies crazy. And what you wanted to communicate was that everything looks fuQ#)(*$#ed up when you're under the influence. Not the same thing.

adgoodie
Activity Score 198
Copywriter
almasnazeer's picture

I liked the Idea!

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
zyazyaveka's picture
zyazyaveka
Activity Score 161
jackcoooper's picture

Echer art, I liked

jackcoooper
Activity Score 93
Graphic Designer
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