Speech

Campaign
Agency Network: 
Published/Aired: 
June 2011
Tabcin:  Speech

Description

Print advertisement created by Y&R, Argentina for Tabcin, within the category: Pharmaceutical.

Caption

The discomfort is not only yours.

Advertising Agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: M. Mercado
Creative Directors: D. Tuya, D. Rial, M. Goldberg, D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser’s Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno
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Highest Rated

bhuvneshwar.chd's picture

congrats.

creative art direction.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Reality Check's picture

The arbitrary arrangement of the patchwork-squares distracts you from the campaign's message.

Reality Check
Activity Score 2545
pez's picture

The arbitrary arrangement of the patchwork-squares IS the campaign's message. It's avoiding you of seeing the photo behind. That's what happend when people cough during this kind of events like concerts, conferences, or tennis matches. I like it.

pez
Activity Score 1804
Creative Director
niniasufle's picture

yep

niniasufle
Activity Score 407
Travelmax
AdBuzzer's picture

I'm not sure if the insight here is working. When you're sick you think about yourself and not the comfort of others. It's just the way it is and I don't think this campaign can do much about it.

AdBuzzer
Activity Score 1172
Marketing Manager |

http://adbuzzer.wordpress.com

sirvan's picture

Not as good as they think it is.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

atb2005's picture

One of the ugliest campaigns I've ever seen, and I don't like to use the word ugly. The layout is totally unappealing, annoyingly repetitive, and decidedly amateurish, as if it was made by the agency's interns.

atb2005
Activity Score 13547
gpernarella's picture

it's the most revolutionary add i have ever seen! i loveit!

it was disturbing and very awfull at the beginning, but then you understand that it's suposed to be that way... as a disturbing person (the same person) caughing in a awkward moment!

...sorry for mi english!

gpernarella
Activity Score 48
Graphic Designer at internship at Nölck Red América / study in IUNP las Mercedes
bhuvneshwar.chd's picture

congrats.

creative art direction.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

Idea is fine but execution sucks big big time.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MidasTouch's picture

The concept is fine,
but the exection is not appealing enough.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Hammad S's picture

It's good but I'd say to make the text more visible....it's hard to see "cough medicine" with all those boxes. It's distracting, okay, but don't make it so much that no one can tell what it's about...

Hammad S
Activity Score 484
camie's picture

The first time i saw i was hard to catch. The second one, i love it.

camie
Activity Score 14
Universidad de Palermo
aliasZEKE's picture

Gold

aliasZEKE
Activity Score 24
Copywriter
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