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silvi's picture

I want to eat a pizza!

Activity Score 4170
muraliduggineni's picture

hmmmm...symbol for a radiation WMD or nuclear weapon

Activity Score 104
Copywriter |

murali duggineni

maranca82's picture

But Tabasco isn't dangerously hot. Maybe if it were for a different hot sauce brand.

Activity Score 422
sirvan's picture

Totally agree. Which is the problem with most Tabasco ads, even the ones that have won awards. They all focus on the heat, when Tabasco's real strength is it's taste. I'm a pretty big hot sauce guy, and although there are better vinegar sauces out there, Tabasco takes a lot of pride in how they make it. The ingredients, etc. It's a very cared-for product. But it takes a lot of talent to turn a true story like that into an award.

Activity Score 29860


"I love some things, and don't love some other things."

Roger Keynes's picture


Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

alexander_bickov's picture

Not clear

Activity Score 3281
hadrianapolis's picture

Forced too much to fit the idea and product. There is no correlation between hotness of pizza and danger (radioactive icon). It may be even understood as "the pizza includes carcinogen additives?"

Activity Score 733
Eugens's picture

It's pretty good. You'll never sell it to a client, though, they'll have comments like those before me. But it's good regardless.

Activity Score 2624
CrackerJackFlash's picture

not bad for award school, but I can't believe they gave you a tabasco brief.

Activity Score 19599
Creative Director |

Phil Lestino's picture

I kinda like this....and I think a lot of the comments are unnessecarily picky....for student work it's good.
True when he get's out in the big bad world the client will be picky...but until then relax

Phil Lestino
Activity Score 1682
xcreativity's picture

ahahah... nice metaphor, but which client will actually have his brand associated with nuclear weapons?! good effort tho!

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

bad astronaut's picture

The same client who agreed to have a mosquito blow up after drinking the blood of a guy who puts Tabasco on his pizza.

bad astronaut
Activity Score 544
mayankbarolia's picture

yummy.. nice..

Activity Score 144
Prime83's picture

I do not think radiation sign means the same as the symbol of hot surfaces. Nice try anyway.

Activity Score 497
Creative Director at Huella Publicidad
alejulimaty's picture

Schools should stop giving tabasco briefs as well as lego briefs, axe briefs, wonderbra briefs and condom briefs. Those kind of ads don`t look good on a trainee portfolio

Activity Score 842
brother buenos aires
Sven Gali's picture

The reason why this ad doesn't work is the symbol used is for NUCLEAR WASTE more than radoiactive hot--not nuclear hot but radioactive waste. They missed the mark on this one.

Sven Gali
Activity Score 845
bad astronaut's picture

There are hot sauces and buffalo wings that refer to themselves as being they didn't really miss the mark.

bad astronaut
Activity Score 544
silvi's picture

I want to eat a pizza!

Activity Score 4170
micheline's picture

disgusting in all senses

Activity Score 46

: l

Dev Kumar's picture

Ha...crazy piece of imagination.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
hufflepoff's picture

Yeah, it works...but radiation...mmm. Not sure about that association

Activity Score 430
Art Director at shwing
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