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Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by TBWA, Australia for Sydney International Food Festival, within the category: Food.

Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty
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Highest Rated

Guest's picture

maracujá com limão!
um prato tipico do brasil

Guest
bhatnaturally's picture

Awesome art. Flag campaign done differently.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Guest's picture

TamSTAR well done. Looks cool.

Guest
rabbitz's picture

can any1 explain what's in the middle?

rabbitz
Activity Score 464
AD MAN
Guest's picture

Upside down passionfruit I think.

What a great campaign. So simple, yet so beautiful. Love it.

Guest
Guest's picture

there is like a giant grape in the middle.
And cheated on that one using a plate with a green bottom ;)

Guest
Guest's picture

Look a bit closer... I see banana leaves on the plate.

Great campaign. Very impressive.

Guest
Dev Kumar's picture

Wow...brilliant campaign. It's is what we call "Dhasoo" in Mumbai...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Dear Mr.Dhasoo lal from Mumbai...tujhe sharam nahi aati aise done to death idea ko achcha bolte hue?

Flags made from food is a 19th century idea. That too sooooooooooooo many of them. As if one bad ad wasn't enough. Unimaginative advertising people like these should work some place else.

Ivan please check the quality of work being posted on this site. I am noticing a gradual deterioration.

Guest
Dev Kumar's picture

Tune abhi tak kiya ukhada hai jo itna dhas de raha hai??? (What have you achieved till now that you're hollering so much?) A lot of good work can actually touch base with some similar idea from the past. It's the execution that makes the difference. Talking of imaginative advertising, why don't you post some of your own work and have the guts to own it up? Let's see who you are, smarty.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
ivan's picture

I'm always increasing the bar gradually. Maybe your taste gets more refined. The more you see the harder to show you something original.

ivan
Creative Director at Ads of the World
Guest's picture

Ivan...you're hot. Phew!

Guest
tirthomitro's picture

hey guest... u're rite. flag-ism is
not just with food, there are a hajjar phuking other stuff
which've been used to create flags of diff countries!
but this one's good from the art POV!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

A stranger abroad's picture

Yes, in the popular and burgeoning field of making flags out of food and other stuff, this is a stand out example.

Much better than this one for instance.

http://adsoftheworld.com/media/print/sushi_qube_rotterdam_flag

Kudos to the food stylist.

A stranger abroad
Activity Score 427
Copywriter at Singapore
mpared's picture

these are really cool and i like them they have superb food styling but they remind me of

http://adsoftheworld.com/media/print/dodoni_ice_cream_popular_republic...

so i dont know how original they are, cause the whole flag idea was used before for food!!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

look closely they are quite different ideas

Guest
Guest's picture

It's an avocado in the middle. A really simple and used concept, but so well art directed. I like the selection of ingredients for each country.

Guest
Guest's picture

Simple, but I like it!

Guest
Guest's picture

I haven't seen flags done like this before. The art direction is really outstanding. Great campaign.

Guest
Guest's picture

It's funny but you can clearly understand why advertising is becoming increasingly unimportant just by reading the comments here:
"I haven't seen flags done like this before", "A really simple and used concept, but so well art directed"... so what, who cares?
I'm taking a wild guess here, but maybe most people commenting here are from India, Thailand, wherever, where culture is really, really different and this kind of campaign would really cause a buzz and draw thousands of people to the festival... But believe me, everywhere (australia included, sorry) else this is just bad and irrelevant advertising.

Guest
lucdesaulniers's picture

Hey, where's Canada! (ok, what dish would that be...) OK. Where's Quebec, I want too see some poutine :-)

lucdesaulniers
Activity Score 1145
silvi's picture

Si... lindo pero muy primera idea.
First idea.

silvi
Activity Score 4172
Copywriter
Guest's picture

So simple and to the point.

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

There's nothing wrong with reusing an old concept, as long as it's done right. In this case, the presentation is beautifully done. The food looks both appetizing and fresh while the flag colors are not compromised. Good job!

Guest
Reality Check's picture

Despite its lacklustre art direction, "Sydney International Food Festival: Flags" is definitely worth a look, and few will be bored by it. It's a charming campaign that falls short of greatness, but is still worth a solid rating.

Reality Check
Activity Score 2539
Guest's picture

done 5 times only in bulgaria.

Guest
Guest's picture

more flags? great. just what we need

Guest
Arkadiusz's picture

When seeing some ad you think: "f...ck, why this idea isn't mine!?", you know that it is a really good piece of work. Great campaign!

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

maracujá com limão!
um prato tipico do brasil

Guest
kurtberengeiger's picture

I have to chime in with the chorus on these.
We've all seen flag campaigns before – some even done with food – but never as good as this.
Tip-top work. Congrats to the team.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Top work....newspapers are notoriously difficult clients...well done to all involved

Guest
pulchinela's picture

not again flags!

pulchinela
Activity Score 1175
Guest's picture

In Brazil we have a lot of this fruits and we use a lot. Lime, pineapple and passion fruit .

Guest
murrey87's picture

Looks yummy

murrey87
Activity Score 34

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