Michael

Campaign
Agency Network: 
Published/Aired: 
January 2012
SWU:  Michael

Description

Print advertisement created by Fischer, Brazil for SWU, within the category: Public Interest, NGO.

Caption

One less "Thriller" can save up to 54 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero
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Ograiba's picture

Fresh

Ograiba
Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
Milan Solanki's picture

fresh but complicated

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Ograiba's picture

Maybe, we must read the copy first to get the idea...

Ograiba
Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
mr.x's picture

a bit complicated idea which obviously needs to be explained.

mr.x
Activity Score 998
Forsbergs Skola
MicheleVirgilio's picture

very nice for me. good one

MicheleVirgilio
Activity Score 2617
headoffice Communication's picture

nice idea, could be better art direction.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
SoCH_TO's picture

awesome work!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

jackmancer2017's picture

Is this really true, I wonder? Is there so much water wasted by people singing in the shower and is it because they're signing or just lazy to get out?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
tirthomitro's picture

ideawise - flimsy.
nice execution tho'.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

bate_palmas's picture

I must say it may not be true. There may not be much water wasted by singing in the shower.

But it resonates, it's really funny and really a new insight.

Congratulations.

bate_palmas
Activity Score 1479
kleenex's picture

great idea.

kleenex
Activity Score 58791
Web Designer/Developer
simonds08's picture

i got it without reading the copy next to the logo. with that said, i don't think it's compelling enough to get me out of the shower faster. also, some of the copy in the other ads are hard to read over the background.

simonds08
Activity Score 598
thedesignaddict's picture

The skin/hair hanging from the jacket totally complicate this idea. I honestly didn't get it until someone explained it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

It's... unsettling. Lector/Gein territory here. Not a positive call to action.

Billoughsby
Activity Score 5160
Art Director |

That's it.

jujocd's picture

nice idea but too much elemnts

jujocd
Activity Score 759
SoCH_TO's picture

Its cool !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Eight's picture

so 80's.

Eight
Activity Score 148
Production Manager
NicoCiego's picture

Where did they get these statistics? hm.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
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