Madonna

Campaign
Agency Network: 
Published/Aired: 
January 2012
SWU:  Madonna

Description

Print advertisement created by Fischer, Brazil for SWU, within the category: Public Interest, NGO.

Caption

One less "Like a Virgin" can save up to 33 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero
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Highest Rated

gioborde's picture

Woah!! chill out dude!!, I never said you "didn´t get it". I rethorically asked what you said in the above line: " ...you have to read the small copy next to the logo to understand." your own words. So don´t "smart ass" me if you have problems interpreting your own statements.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

mr.x's picture

Ok, I like the idea. The visual is great. But like I commented earlier, it's a bit complicated. Why? Because you have to read the small copy next to the logo to understand.

mr.x
Activity Score 998
Forsbergs Skola
Eugens's picture

Is it that hard to read 2 lines of copy? That's what counts as complicated these days? What do you do when you go near a library, get a panic attack?

Eugens
Activity Score 2624
Copywriter
mr.x's picture

Be nice. There's a huge difference between books and ads. You choose a book to read it, YOU have made that choice. People don't choose to see ads, we stick them in their faces, especially nowadays when advertisement is everywhere. So the ad/idea should to be clear, but if you have to explain the ad/idea with words, then maybe it's a bit complicated or farfetched. Best ads are the ones that doesn't need a copy that explains it. My opinion! Respect it please.

mr.x
Activity Score 998
Forsbergs Skola
gioborde's picture

You really didn´t understand it without reading the bottom text??, wow. But I assure you, that you are part of a very exclusive and limited minority group.
I personally think the bottom text is explaining the joke. People are really not that hard to fetch.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

mr.x's picture

Where did I say that I (!) didn't get it? I said that the average person would have to read the second copy to get it. Stop trying to be a smart ass.

mr.x
Activity Score 998
Forsbergs Skola
gioborde's picture

Woah!! chill out dude!!, I never said you "didn´t get it". I rethorically asked what you said in the above line: " ...you have to read the small copy next to the logo to understand." your own words. So don´t "smart ass" me if you have problems interpreting your own statements.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

mr.x's picture

You did say that I didn't get it. But whatever. When I wrote "you" I meant "the average person", I thought I made that clear. And I'm still saying that the average person won't get it until he/she reads the second copy.

mr.x
Activity Score 998
Forsbergs Skola
samarin's picture

i second mr.x's say on this...

samarin
Activity Score 26
Copywriter
Cheerriiee's picture

Visuals are great, but it took me a little after reading the copy to understand the whole idea.

Cheerriiee
Activity Score 952
Graphic Designer
Gualcor's picture

It's good but, why do women waste less water than men by taking a shower, shouldn't it be the opposite? Even Like a virgin is a longer song than thriller (without the choreography and stuff)

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

advertising ninja's picture

its a loooooooong shot. its trying too hard for me.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
thedesignaddict's picture

The husk/body on the hanger totally obfuscates the idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

Creepy as hell.

Billoughsby
Activity Score 5160
Art Director |

That's it.

fadirahhal's picture

Love it..

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
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