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Life’s Turns In A Sentence, 8

Campaign
Agency Network: 
Published/Aired: 
May 2013
Swiss Life:  Life’s Turns In A Sentence, 8

Description

Print advertisement created by Leo Burnett, Switzerland for Swiss Life, within the category: Finance.

Caption

My career is the most important thing are my children.
For all life's twists and turns: Flexible financial plans.

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Highest Rated

alexmancan101's picture
alexmancan101
Activity Score 46
Creative Director
certaintly's picture

i like the loan one more as it ties better to the product: financial planning.

i think this wouldve worked better if it were reversed "My children are the most important thing is my career" . this way, again, it speaks to planning for finances a lot better.

as to the recourse itself, really fun. really clever.

certaintly
Activity Score 3994
certaintly's picture

actually scratch that. i was overthinking it. it works great like this.

certaintly
Activity Score 3994
alexmancan101's picture
alexmancan101
Activity Score 46
Creative Director
andylefty's picture

This was always a good set.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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