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Life’s Turns In A Sentence, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Leo Burnett, Switzerland for Swiss Life, within the category: Finance.

Caption

I'm not interested in getting married in church is more romantic.
For all life's twists and turns: Flexible financial plans.

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shahidali's picture

I'm in love with the series.
Best campaign of the year.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

atb2005's picture

I thought I misread. No I didn't. You did write that this was the best campaign of the year. I must be dreaming. Because this cannot be the best campaign of the year.

I personally think it's a good campaign, but not stellar.

atb2005
Activity Score 13557
shahidali's picture

you know, i get your point. well, why i like it is because of the superb transformation from one state of mind/situation to another captured in the copy so 'EFFORTLESSLY' that it sounds so natural. And its simple, connects well and has light humor.

some stupids are giving the link of repellent ads. they don't know that these techniques have been used by by old comedians to show how two contradictory news can be placed in a news paper side by side and can sound so funny. its a very old route and it fits to the usp of the product so well.

I may have overemphasized a bit saying it the best campaign; well it could be 'one of the best'. but then, i'm a fan of copy based ads.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Notorious's picture

hahaha... some shitwhole got angry. chill kabibi chill... its the season for u ppl to nod yer head and bleed for allaballa

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

jenny ray's picture

Good copywriting.

Unfortunately, good copy writing too.

http://adsoftheworld.com/media/print/bens_insect_repellent_camping

jenny ray
Activity Score 52
andylefty's picture

Oh snap. I'd forgive them if they didn't know about it because the tag-line is so different.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Notorious's picture
Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

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