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Published/Aired: 
April 2010
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Swiss Cancer League:  Post-It-Man
Swiss Cancer League Print Ad -  Post-It-Man

Description

Print advertisement created by Euro RSCG, Switzerland for Swiss Cancer League, within the category: Public Interest, NGO.

Caption

Our skin never forgets
Three sunbathing tips:
1. Apply sunscreen 30 minutes before
2. High sun protection factor
3. Avoid midday sun

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
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Highest Rated

feddy_boo179's picture

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

feddy_boo179
Activity Score 71
tirthomitro's picture

HUH??!!!!!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

john.lighttern's picture

reminded me that skittles campaign.

its a film, the guy all made of postits, remember?

john.lighttern
Activity Score 214
Chiat
beingofageoldgrace's picture

done

beingofageoldgrace
Activity Score 351
Paloma's picture

I don't like it. And I don't get it

Paloma
Activity Score 523
bad astronaut's picture

even though it's so obvious?

bad astronaut
Activity Score 528
tytpol's picture

Too much.

tytpol
Activity Score 775
Copywriter |

www.tytpol.com

shitmonk's picture

strong copy, im not sure about humourous approach, could work or could backfire, skin might not forget but we might.

shitmonk
Activity Score 455
Knicknack's picture

Great insight - great idea. Like it a lot - especially as an ambient media execution.

Knicknack
Activity Score 20
Copywriter
Shadow Ops's picture

This is just odd. A lot of work with no "aha"moment. Sure there is this odd pink family staged with "real people" sunning themselves at a water park lawn...LIKE YOU DO...It looks fake and staged which is ok I guess b/c they probably left it there for people to see later. This would be a lot better if the post its were sun burn orange or something but how in the hell do you get sunburned colored POST ITS!!!...blahhhh

Shadow Ops
Activity Score 142
Copywriter |

Let's keep advertising fun

bad astronaut's picture

"hell do you get sunburned colored POST ITS!!!"... - Are you really trying to figure that out? You belong in marketing.

bad astronaut
Activity Score 528
bad astronaut's picture

repost*

bad astronaut
Activity Score 528
mik's picture
mik
Activity Score 16
Art Director
brandingworthspreading's picture

A bit too much. People will pay attention for sure..

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

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Hibon's picture

old idea.Seen for lots of "brands"

Hibon
Activity Score 3666

Simple ideas are the best !

sandhya rao's picture

copy is good but the execution is not that.....effective.

sandhya rao
Activity Score 213
india
feddy_boo179's picture

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

feddy_boo179
Activity Score 71
mikeelrapido's picture

If this one is guerilla, it's ok..

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Ramezani's picture
Ramezani
Activity Score 307
Art Director at Art Director
Corbeen's picture

this is what happens when u take someone else approach for your idea.
scholz and friends did it long time ago. Ramezani got the link already.

Corbeen
Activity Score 1061
Guest's picture

The Film OFFICE SPACE ring any bells? Not for cancer, but for the idea of using post-its.

http://www.imdb.com/media/rm3550649344/tt0151804

Guest
Wouter Blom Online Marketing Bureau Stramark.nl's picture

Great campaign! more people should take this message to their skin :-)

Wouter Blom Onl...
Activity Score 2
Marketing Manager at Amsterdam
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