Springfield

Campaign
Agency Network: 
Published/Aired: 
June 2010
Swirl:  Springfield
Swirl Print Ad -  Springfield

Also From This Campaign 2

Description

Print advertisement created by BBDO, Germany for Swirl, within the category: House, Garden.

Caption

Y Springfield
Swirl Dust Filter Bags

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Copywriter: Marc Steinberg
Account Manager: Julius Möbius/Ulrike Heinecke
Account Supervisor: Dirk Bittermann
Art Buyer: Eva Á Wengen
Art Director: Bernd Faust
Photographer: Jost Hiller
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Guest's picture

i need your help. please explain me this one? i realy dont get it.
"Y Springfield"? was there before "HEY Springfield" ?

Guest
Guest's picture

Didn't understand the connect between Springfield (I'm assuming this is with reference to the apparel brand) and Swirl...care to enlighten one?

Guest
Guest's picture

Dusty Springfield was a singer. The next one is Ziggy Stardust, which is more of a giveaway.

Guest
Guest's picture

So in German dust is "dust" or everybody speaks english. isn't it? At least in Düsseldorf.

Guest
Guest's picture

In Germany speak english?

Guest
divschadha's picture

BAD!!!!

divschadha
Activity Score 29
Copywriter at eBay |

Divya Chadha

Guest's picture

Jerry Springfield?

Guest
Guest's picture

this is crap. shouldn't have even got a finalist at cannes.

Guest
Guest's picture

this is soo full of shit.

Guest
Guest's picture

who the hell is dusty springfield? even if he was known, this is horrendous.

Guest
ie06gg's picture

It does not mean when you don't get it. It's a bad ad. It usually means you are not the target market! It was not intended for you.

If you were actually intellectual regarding ads...you would realize that the target market are mothers in their 40s to 50s who likely have heard of these people. Ranting about cannes winners does not make you one.

ie06gg
Activity Score 132
Ontario College of Art and Design |

It's easier to criticize than to create.

Guest's picture

Love your analysis..so true..dont criticize ads just as a print copy. art direction, or copy writing..consider the fact that they are supposed to increase awareness or provide the target market with some incentive to buy.

Guest
Nike Diesel's picture

Not true at all.

Nike Diesel
Activity Score 13718
Art Director
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