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Sustainability

Agency Network: 
Published/Aired: 
November 2010
Swinburne:  Sustainability
Swinburne Print Ad -  Sustainability

Description

Swinburne University of Technology is pioneering the role of sustainability in education. It's the first Australian institution to introduce a qualification in sustainability to students and professionals who want to up-skill to meet the needs of the new green economy. By 2015, sustainability will be part of every course at Swinburne, and all staff and facilities will be completely green.

Print advertisement created by M&C Saatchi, Australia for Swinburne, within the category: Education.

Caption

We train our students for a world with limited resources.

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Doogie Chapman
Art Director: Murray Bransgrove
Writer: Alison Hingle
Account Service: Nirali Shah
Retouching: Ed Croll
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Billoughsby's picture

xtc vs. adam ant

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

xtc = utter brilliance?

adam ant = contrived pap?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

AssassinX's picture

I dont quite understand the visual.

AssassinX
Activity Score 1329
CuriousPencil's picture

Oh dear. Visually this says 'Come see how we waste money on gargantuan seats". Oh, and on monstrously ill-judged ads.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Yeah it's confusing :S

jackmancer2017
Roger Keynes's picture

'Hey, look... the lecture theatre looks a bit like an open-cut mine.'

Seriously forced. And, dare I ask... junior team?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

i dont think the idea is bad for an educational institution, but the retouching is less than desirable

Guest
CuriousPencil's picture

the idea is terrible for any institution. The retouching is irrelevant.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Concept doesn't make sense. Think green, right? Are the students going to be watching bulldozers and tractors and learning how green they are? Are they building the theater out of the minerals extracted from the ground? Nothing about this ad says anything green. It's bogus. Who approved this?

Guest
Cheerriiee's picture

I like it!

Cheerriiee
Activity Score 952
Graphic Designer
clayology com's picture

Hmm...nice thought involved!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

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