Swimming pool

Published/Aired: 
June 2007
 Swimming pool
 Swimming pool

Description

Caption

Kids with dog playing frisbee in the park with city skyline on the background. [10000-1]
m&m's — Part of any moment
Advertising Agency: TiempoBBDO, Madrid, Spain
Kids with dog playing frisbee in the park with city skyline on the background. [10000-1]
m&m's — Part of any moment

Advertising Agency: TiempoBBDO, Madrid, Spain
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TopJeff's picture

I feel like there are two concepts colliding with this piece:

1) M&Ms as the halftoned "ink" in a picture (lots of possibilities with that concept)
2) M&Ms being a part of the happy moments in our lives

I like BOTH of these ideas. I don't feel that they are working particularly well together here though. We are zoomed in so far that I can't really see the picture, I can only read a little description of it. This doesn't make me "feel" the emotion of the moment that the M&Ms are part of.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
fluffy's picture

I prefer the other one as an execution, but I like the thinking behind these.

fluffy
Activity Score 236
Copywriter
picky2's picture

can somebody explain, i just dont get these...

picky2
Activity Score 280
Copywriter
Pacific Blue's picture

Ivan, I think you inter-change the name of this ad,
its title is "Friends in the pool paying cards in sunny summer day"
As you can realize, there is a pool, grass, a Spanish gambling cards.

Already done in Spain by the way. (Two times)

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Grass is always green in the other side.

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

velle's picture

way too abstract to engage me on any level but confusion

velle
Activity Score 1550
Copywriter
KDadá's picture

Is its target print/design people?...I don't think this works

KDadá
Activity Score 106
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