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The Planet

Agency Network: 
Published/Aired: 
June 2012
Swiffer:  The Planet
Swiffer Print Ad -  The Planet

Description

Print advertisement created by Leo Burnett, France for Swiffer, within the category: Electronics, Technology.

Caption

Reach unexplored places – Swiffer XXL the telescopic duster.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Yann-Gael Cobigo
Copywriter: Mathieu Grichois
Illustrator 3D: Antoine Magnien / Mugshot
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Highest Rated

stickynotes's picture

somehow makes swiffer sexy.. but then.. it's only swiffer!
maybe aimed at the wrong target group.

stickynotes
Activity Score 1094
stickynotes's picture

somehow makes swiffer sexy.. but then.. it's only swiffer!
maybe aimed at the wrong target group.

stickynotes
Activity Score 1094
kleenex's picture

I do not think it is going to sell the product.

kleenex
Activity Score 58657
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