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The Stache, Censored 2

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

SweetBands is a recently launched line of sweatbands targeting a younger, active demographic. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand. In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique.

Print advertisement created by Thirtysevenclick, United States for Sweetbands, within the category: Personal Accessories.

Advertising Agency: Thirtysevenclick, USA
Creative Director: Paul Klinke
Art Director: Tobin Nageotte
Photographers: Tim Hook, Tobin Nageotte
Special thanks: Emily Denker, Karen Hirsch, Lindsay Soule
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Highest Rated

jackmancer2017's picture

I guess they didn't really know what to do with this idea.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

I guess they didn't really know what to do with this idea.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Bill Me Now's picture

Not a new concept by any means. Off the top of my head, I know Zappos just ran a similar ad:

http://mashable.com/2011/07/11/zappos-ads-qr-codes/

I don't even think there's shock value with these anymore. 3 stars for starting my morning with naked ladies

Bill Me Now
Activity Score 180
kleenex's picture

Censoring the ad is a no-no...

kleenex
Activity Score 53332
Web Designer/Developer
Lockjaw's picture

Digging it. Since when are naked people bad. I say the more naked girls wearing sweetbands, the better.

Lockjaw
Activity Score 6
Lazarus's picture

Pretty lame.

Lazarus
Activity Score 1536
Creative Director
Manoma's picture

Nice, butt...
what that means ?
4 stars for the shoot.

Manoma
Activity Score 1108
Copywriter
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