The Stache, Censored 1

Agency Network: 
September 2011
Sweetbands:  The Stache, Censored 1


SweetBands is a recently launched line of sweatbands targeting a younger, active demographic. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand. In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique.

Print advertisement created by Thirtysevenclick, United States for Sweetbands, within the category: Personal Accessories.

Advertising Agency: Thirtysevenclick, USA
Creative Director: Paul Klinke
Art Director: Tobin Nageotte
Photographers: Tim Hook, Tobin Nageotte
Special thanks: Emily Denker, Karen Hirsch, Lindsay Soule
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Lockjaw's picture

I like it. Guy sitting at the table is strangely appalled. :) Good piece.

Activity Score 6
Direstion's picture

no idea in it

Activity Score 115
Planner at PZL advertising agency
soccrates's picture

please someone explain it to me?

Activity Score 35
Manoma's picture

here again...
what that means ?
juste 4 stars for the shoot.

Activity Score 1108
AlexM's picture

those sweatbands get lost in the background.

Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

jowjow's picture

hahaha is there no copy in the ad?? puuuuf you understand nothing from this ad unless you read the explanation

Activity Score 45
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