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Doll burger

Campaign
Agency Network: 
Published/Aired: 
April 2008
Swedish Fish:  Doll burger

Description

Photographer: First Base Digital Imaging U.K.

Print advertisement created by JWT, United States for Swedish Fish, within the category: Confectionery, Snacks.

Caption

A friend you can eat.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Directors: Hunter Fine, Andrew Clarke, David Suarez
Copywriter: Scott Bell
Print Producer: Lauren Eberhardt
Retoucher: First Base Digital Imaging
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Highest Rated

bknowlden's picture

I like them a lot. Very sophisticated in my mind.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

scarfinati's picture

Hmm. Why is the tag in english and the copy not if its JWT new york?

Definetly interesting/edgy -- not sure why i would want to eat a friend though, and how that sells the product. Is the insight a comfort food thing? Seems like an image/quirky kind of sell tactic.

scarfinati
Activity Score 843
Art Director
Wordnerd's picture

i like!

Wordnerd
Activity Score 6692
Copywriter
Ed Mintone's picture

I wanna say ja, but I find that it's way too off target.

Ed Mintone
Activity Score 585
Other
bknowlden's picture

Ed, thanks for the email.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

bknowlden's picture

I like them a lot. Very sophisticated in my mind.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

sloppy4's picture

the shit is dope. the swedish yes and no is a nice trippy touch. looks great, and it's funny. love to have it in my book. nicely done guys.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

Sure, if you want to add a little splash of color to your book, this might be a nice eye candy of a campaign visually. But "A friend you can eat"? You oughtta be outta yer friggin' mind, Burns!

Hey I'm attacking you again. Is it Friday already? ; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
adverbadger's picture

As a consistent movie patron of swedish fish, these ads fall flat - big time. I actually find myself disappointed that this is how this brand (and delicious candy) will be perceived.

adverbadger
Activity Score 40
copywriter
klaussnow's picture

ditto

klaussnow
Activity Score 1645
Art Director |

... its already been done...

mlapoint's picture

i really, really like these ads. i can't think of one snide remark ;-)

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

Sharp's picture

The "Ja" looks like a vibrating sex toy.

Sharp
Activity Score 216
Art Director
A.G. Pennypacker's picture

Well it ain't no Skittles. That's for damn sure.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
nightingale's picture

Blah

nightingale
Activity Score 22
KL
jazarah's picture

huh?

jazarah
Activity Score 1262
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