February 2007


Paul Phare's series of artworks, "A glimpse behind the mask of Dow" is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent $30 million. As those harmed by Dow's poisons are some of the poorest, most helpless people on the planet, they can't match this spend, but they have something more valuable than dollars. They have you. Please download these posters and spread them widely.

Advertising Agency: Jamrach & Sons, Brighton, UK
Creative: Paul Phare
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me thinks's picture

It’s shocking to see the real face of this ‘human’ company (dow).

I did actually went to ,, studentsofbhopal, and also dow’s official site.

Yes, the ad did have an impact on me.

P.S. is not available

me thinks
Activity Score 722
Rog's picture

It's tha nature of truth to come out.
Say hello to Enron, Dow!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.